Job Details

Retail Gourmet Store Manager - Marketing & Social Media Emphasis (Part-Time)

Company: Hollie's Homegrown

Location: 3668 Mt. Diablo Blvd., Lafayette, CA

Reports to: Owner, Hollie Lucas-Alcalay

Job Type: Part-time (20–28 hours/week); evenings & weekends as needed for events

Job Begins: Training mid-September, Store opening early October 2026

Overview

We`re looking for a hands-on retail leader who loves great food, community, and

storytelling. You`ll manage day-to-day store operations while owning our marketing

calendar and social media presence—from planning and posting content to launching in-

store promos, tastings, and classes. This role blends customer service, merchandising, and

digital marketing. You`ll be working directly with Hollie, and as a small business,

Core Responsibilities

Store Operations & Customer Experience

• Open/close the store; maintain a clean, welcoming environment aligned with brand

standards.

• Deliver exceptional, friendly service; resolve customer issues promptly and

professionally.

• Merchandise shelves and displays; ensure pricing/signage accuracy; track best sellers

and slow movers.

• Support and lead small team members during shifts

Marketing, Content & Community

• Own the 90-day marketing calendar (social, email, in-store promos, events); align with

product drops and seasons.

• Create and post platform-appropriate content (Instagram, Facebook, Reels/short video;

TikTok).

• Write engaging captions and stories that reflect our brand voice; respond to

DMs/comments during business hours.

• Capture simple photo/video content in-store; coordinate with owner for larger shoots

as needed.

• Grow and maintain our email list; draft 4 short newsletters per month; track open/click

performance.

• Plan and support in-store events (e.g., wine tastings, classes, high teas): run-of-show,

signage, RSVPs, post-event recaps.

Admin & Reporting

• Maintain daily checklists and shift notes.

• Report marketing metrics to Hollie (follower growth, reach, engagement, email list

growth) with simple insights.

Qualifications

• 5+ years in retail, hospitality, or specialty foods

• Comfort creating short-form content (reels/stories) and writing friendly, on-brand

captions.

• High level knowledge and experience on Instagram and TikTok

• Canva knowledge; light photo/video capture and editing.

• Organized, reliable, and calm under pressure; strong communication and follow-

through.

• California Food Handler Card (or ability to obtain within 30 days).

• If assisting with wine tastings: CA Responsible Beverage Service (RBS) certification (or

obtain within 60 days).

• Experience with Toast POS systems and basic retail reporting.

• Local community knowledge and enthusiasm for small makers/artisans.

• Prior event support or coordination experience.

• College degree preferred or work experience equivalent

Schedule, Compensation & Perks

• Typical schedule: 3–4 shifts/week including at least one weekend day; evenings for

events as needed.

• Starting pay: $28 per hour; employee discount on products; growth potential as we

scale.

• This role is on-site; reliable transportation is required.

How to Apply

Email a short note and resume to hollies@hollieshomegrown.com plus links or examples of

any social posts or content you`ve created.

Hollie`s Homegrown Mission, Work Environment and EEO Statement

• Our mission is to grow and procure the highest quality herbs, full of flavor and

medicinal properties to craft delicious, healthy, safe food and bath/body products. In

addition, we support a diverse group of local, original artists and artisans giving them a

unique retail space to promote their creative talents by selling and exhibiting them in

our store.

• Our work atmosphere is fun, creative, with amazing people and community

involvement. We have a deep passion for organic farming and making and partnering

with like-minded creatives who make clean healthy products. It`s not just selling

products, it`s being a valuable, important part of our team where our result is every

customer feels and understands how we are different and are making a difference

because of our environmental and community economic empowerment for creative

people.

• Hollie`s Homegrown is committed to creating an inclusive, welcoming shopping

environment for our team and our customers. All hiring decisions are based on store

needs, job requirements, and individual merit. We hire without regard to race, color,

religion, sex, sexual orientation, gender identity, national origin, age, disability, marital

status, military status, or any other status protected by California Law as an Equal

Opportunity Employer. We celebrate diversity and are committed to an inclusive and

safe workplace.