Job Details

Senior Program Manager - Marketing Operations

The Senior Program Manager, Social & Seasonal Marketing serves as the operational lead for Athleta's social content engine and seasonal campaign execution. This is a senior-level program management role designed for a seasoned operator who can hold complexity across two distinct but interconnected workstreams: the fast-moving, always-on world of organic social, paid social, influencer, and paid media, and the structured cadence of seasonal campaign planning and delivery. This role is the connective tissue between social strategy and execution, seasonal marketing milestones, and the broader creative and brand organization. You will lead and develop direct reports, set the operational standard for social program management across the team, and serve as a key partner to the Senior Director of Marketing & Creative Operations in driving process excellence and team capacity. The right candidate brings deep experience managing high-volume, platform-native content workflows alongside traditional campaign management. You are as comfortable leading a quick-turn social production as you are managing a long-term seasonal planning cycle, and you know how to build the systems, relationships, and team culture that make both possible.

Salary Range: $149,900.00 - $194,900.00 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.