Job Details

The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long‑term brand presence in a highly competitive market. This position reports to the State Manager, California.Core Responsibilities And ActivitiesDistributor & Market ManagementBuild and maintain strong relationships with distributor partners to drive focus, accountability, and execution in marketConduct regular ride‑withs and market work‑withs alongside distributor teamsAlign on priorities, programming, and execution plans with State Manager guidanceAccount Development & Sales ExecutionIdentify, target, and secure new placements across on‑premise and off‑premise accountsDrive menu placements, features, displays, and promotional activityMaintain and grow key account relationships to increase velocity and visibilityMarket ActivationExecute strategic samplings, events, and activations that support account development and brand growthIdentify high‑impact local opportunities to increase trial and awarenessPerformance & ReportingTrack and report weekly activity, account progress, and market insightsUtilize internal tools and reporting to provide visibility to State Manager and leadershipBrand RepresentationServe as a brand ambassador in market, delivering education to trade, distributor partners, and consumersSupport local content aligned with brand standardsCompliance & OperationsEnsure all activities comply with company policies and state/local regulationsManage budget and expenses responsibly and in a timely mannerWhat Does Success Look Like?Increased distribution and account penetration across the Bay AreaStrong alignment and execution with distributor partnersGrowth in account velocity and repeat businessConsistent pipeline of new placements and opportunitiesClear, proactive communication with State Manager, RVP and broader teamWhat Does this Role Require?Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.Frequent moving of product cases, event materials and barware, up to 50 pounds.Regular night and weekend activities typically outside of standard business hours.The information listed above is not a comprehensive listing of all day‑to‑day activity. Similar activities to those listed above may be required from time to time.Qualifications2–5+ years of experience in beverage alcohol, distributor sales, or related industryExperience working within the three‑tier system (California experience strongly preferred)Proven ability to build relationships and drive results in a competitive marketSelf‑starter with strong organizational and time management skillsAbility to work flexible hours including nights and weekendsValid driver's license and reliable transportationCompensation & BenefitsThe expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance‑based incentives.The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.This is a remote position.#J-18808-Ljbffr