Job Details

Director, Incentives, YouTube Ads Go-to-Market

YouTube San Bruno, CA, USA; New York, NY, USA; +2 more Director+

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

• Bachelor's degree or equivalent practical experience.
• 15 years of experience in one of these areas: finance, pricing and the structuring of agreements, managing operational processes, discount structures, rebate programs, or direct sales experience.
• 10 years of leadership experience across general management, sales operations, commercial roles, consulting, or corporate strategy including working and influencing senior‑level executives.
• Experience leading operational and strategic Initiatives.

Preferred qualifications:

• Experience in digital media or marketing organizations running large‑scale, international rebate structures.
• Ability to operate as a non‑abrasive leader who can bring order to ambiguous or intricate environments without creating friction.
• A systems thinker with a long‑term outlook and the ability to maintain operational pragmatism while building for the future.
• Passion for YouTube monetization and a belief in its untapped growth potential.

About the job

As Director, you will report directly into the Vice President, YouTube Ads Go-to-Market (GTM). The team is dedicated to sophisticated agreement and incentives management for advertisers, agencies, and third‑party partners. You will lead the charge in unlocking the business generation potential of the advertising ecosystem at attractive returns for Google.

In this role, you will bring structure and scale to a high‑growth environment, overseeing established and new programs and agreements, as well as pioneering and enhancing our strategies. You will balance high‑stakes discussions with scalability.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full‑time position is $278,000–$387,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Cultivate a rigorous fiduciary mindset across the organization to ensure all incentive programs achieve return on investment (ROI). Take direct accountability for the sophisticated structuring and pricing of agreements.
• Lead agreement management as a scalable global infrastructure. Partner closely with internal tooling teams to automate and scale programs, ensuring the organization can manage increased complexity without manual friction.
• Maintain a competitive edge by evaluating and benchmarking YouTube's discount and rebate structures against key competitors.
• Help develop and activate cross‑functional strategies, including annual and quarterly plans, ensuring all business objectives are achieved through flawless execution and enablement.
• Lead, mentor, and develop a high‑performing team. Evaluate team design to maintain an efficient span of control to ensure organizational health and agility.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.