Job Details

Overview

Our global transportation technology client is seeking a data-driven Marketing Analytics professional to drive performance optimization, ROI, and strategic growth across acquisition, retention, and brand marketing. This role partners cross-functionally to translate complex data into actionable insights that scale marketing effectiveness.

Key Responsibilities

• Analyze user-level data to uncover behavior insights and inform marketing strategy and optimization
• Define KPIs and measurement frameworks; evaluate campaign and channel performance across full funnel
• Design and execute A/B and multivariate tests to assess marketing impact on business outcomes
• Build and maintain dashboards (e.g., Tableau) to track performance against targets, forecasts, and historical trends
• Partner with Marketing, Finance, Strategy, Operations, and AdTech teams on planning, prioritization, and reporting
• Present data-driven insights and recommendations to senior leadership to guide decision-making
• Leverage tools like Salesforce to manage and scale analytics workflows
• Identify opportunities for predictive modeling to forecast growth and user trends

Core Qualifications

• Strong experience in marketing analytics, performance measurement, and ROI optimization
• Proficiency in Salesforce and data visualization tools (e.g., Tableau or similar)
• Expertise in statistical testing (A/B, multivariate) and data analysis methodologies
• Ability to translate data into strategic insights and influence business decisions
• Understanding of full-funnel marketing (acquisition, retention, brand; online and offline)
• Experience working cross-functionally in fast-paced, high-visibility environments

Additional Details

• Preferred location: San Francisco or East Coast (near office); 1 day/week in-office
• Must be comfortable managing fluctuating workloads and high-pressure, high-visibility projects
• Experience navigating complex organizational structures (e.g., FTE vs. external workforce) is a plus