Job Details

About KetchumAs a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world – and how it responds to ideas – through communication.We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!OverviewKetchum's Analytics team is hiring! We are looking for a Director that will serve as a leader for the team with deep knowledge of SEO/Paid/Digital measurement and evaluation. Ideal candidate has experience working with global clients and partners, and has strong client management experience within an agency setting.About the JobOversee and run media measurement tracking studies for PR, delivering high quality, insightful reports on time and on budgetLead and continue to grow our Paid/Digital and Search Center of Excellence within Ketchum AnalyticsUnderstand clients' objectives and ensure analytics and research and insights deliverables meet those needs- and teaching junior staff how to see the bigger picture. Ensure all aspects of the work continue to track back to the original objectives.Manage budgets and teams on sizable accounts with responsibility for profitability, incremental growth, quality of account service and employee development. Be the final approval and point person, bringing senior leadership in as needed.Prepare and present reports regularly (Google Analytics, SERanking)Create an SEO-driven content strategy by providing an editorial calendar for writers. This would include managing the writers for quality control.Implement on-page SEO best practices.Develop the design and execution of a variety of different types of projects leveraging the most relevant data and methodologies to provide the right solutions for clients' questions (PESO measurement frameworks, primary research, secondary research, etc.)Working with non-research clients, stakeholders and partners around the world, counseling them on the right research to deliver against needs, executing the research and then providing commercially relevant insights and recommendations.Assist client and account teams in thinking outside of the box when it comes to data and analyticsLooking for new and innovative ways to contribute to the development of a suite of research and analytics projects to support agency and other departmental offeringsDevelop future leaders and innovators in media and communications analytics and researchQualifications7+ years of research experience; advanced degree in a relevant field desired but not necessaryDeep media measurement experienceExperience using media analysis/listening tools (social/digital, paid, SEO and traditional media)Experience with SEO tools such as AHREFS, SEMRUSH, BrightEdge, Search Console, Page Optimizer PRO, and etc.The ability to work with minimal supervision and guidance and work on multiple projects concurrentlyTeamwork and the ability to work with staff across a variety of offices and time zones is importantStrong project management skills (budget management, timing, etc.)Strong client service and management skillsDemonstrated success with showcasing the value of research to non-research clients, partners and other stakeholdersAble to tell a story with dataAble to work effectively and build strong working relationships with clients, partners and other stakeholders at all levelsAdditional skills/experience that are desirable but not essentialGlobal research experienceLanguage skillsPython, R, Q, SPSSPrimary and secondary research experience and sample design knowledge is a plusSecondary databases, such as YouGov, Canvas8, comScore, Quid desired but not necessaryThe salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. This position may be bonus eligible depending on individual employee performance and Ketchum business performance.What We OfferHybrid Workplace: Three days a week in the officeRobust benefits program, effective within 30 days of hirePaid maternity/paternity leaveFamily Forming BenefitsEmployee Recognition ProgramGenerous paid time off includes vacation, wellness, and extended holiday scheduleVarious development opportunities to enhance personal and professional lifeTuition reimbursementMonthly Cell Phone & Wi-Fi reimbursementInterested? We've got an opportunity for you.Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.#J-18808-Ljbffr