Job Details

Remote / SF Bay Area preferred · Equity cofounder · Full-time

Hi! I'm Lucas, a technical founder building a small portfolio of AI-powered nutrition products with real usage already in hand and a lot of commercial room still open.

Peppermint is becoming a food-data platform for health and wellness

we capture grocery purchase signals, normalize them into structured nutrition data, and turn them into products that can power both consumer experiences and B2B offerings.

The thesis is simple: nutrition behavior change won't scale through manual food logging. Peppermint makes it passive, longitudinal, and useful for real interventions.

There's already meaningful momentum here.

What's already working:

• MyPlate.food — a newly launched, free USDA-based nutrition calculator tracking toward 30K MAU in its first month, almost entirely organic from Google (top-3 ranking for core queries). The audience so far is mostly students, teachers, hospitals, and nutritionists across the US. Currently anonymous and fully unmonetized. Zero dollars spent on acquisition.
• Peppermint — a consumer iOS app launching on the App Store that gives people longitudinal nutrition insights from receipts and barcodes, without food logging. Launch is imminent.
• The underlying data platform — a catalog of 1.8M+ US food products with nutrition facts, ingredients, tags, Google Product Taxonomy coverage, and precise SKUs for many major US retailers. On top of that, every Peppermint user generates structured purchase data that's valuable well beyond the consumer app itself.

What we'd shape together

• MyPlate monetization — turning early usage into paid offerings for educators, clinics, nutrition professionals, and related partners
• Peppermint launch and growth — external beta, App Store launch, early acquisition, retention, and messaging
• B2B API / SaaS pipeline — bringing the product catalog and purchase-intelligence offering to nutrition platforms, GLP-1 programs, dietitian software, metabolic health apps, fertility clinics, and employer wellness
• Customer discovery and early pilots — talking to customers, learning quickly, and turning the strongest conversations into real pilots and revenue
• Product direction — helping decide where the wedge is strongest and where we should focus first

What I'm hoping for in a partner

• Hands-on experience selling or driving acquisition in B2B SaaS, health tech, or consumer subscription
• Comfort with the day-to-day of a two-person team — outreach, experiments, and customer conversations stay close to you
• Genuine curiosity about food, nutrition, metabolic health, GLP-1s, CGMs, consumer nutrition, or employer wellness
• Clear, precise communication — especially in async work across Slack and Notion
• The ability to commit full-time, so we can move at the pace an early company needs

Nice to have (not required):

• Background in health tech, food tech, nutrition, CPG, or wellness
• Existing network in GLP-1 / metabolic / fertility / employer wellness spaces
• Experience growing a consumer mobile app from zero
• Prior founder or very-early-employee experience

How we'd work together

We'd start with a 2-month trial to get to know each other:

• Month 1 — Strategy sprint (non-vesting): build a GTM plan for MyPlate monetization, Peppermint launch, and the first B2B verticals to pursue
• Month 2 — Embedded execution (vesting starts): work together inside the business with full context — Google Workspace, Slack, Notion, customer conversations — with real outreach and experiments underway
• Day 60: if we both want to keep going, we'd formalize a cofounder agreement with meaningful equity (standard 4-year vest / 1-year cliff, credited from Day 31). Cash compensation begins once we close funding.

I'd rather move carefully, get the fit right, and build from there.

About me

I've spent 17 years in software engineering, including 5 years at Instacart where I built Instacart Health, shipped partnerships with Kaiser Permanente and Medicare, and earned 5 patents in ML/AI.

Before our first call

Come ready with:

1. Something you've sold or grown, with numbers
2. Your take on whether the bigger opportunity here is B2C or B2B, and why
3. Why this space matters to you
4. How you'd spend your first 30 days