A company is looking for a Strategic Lead, Digital Performance & Retention.Key ResponsibilitiesArchitect and execute a robust retention strategy for the Quebec market to meet growth targetsOversee the delivery of performance reviews and audits, transitioning dealers to an integrated platformEstablish a correlation between digital metrics and dealership performance to enhance operational efficiencyRequired QualificationsBachelor's degree in Business Administration, Marketing, Information Technology, or a related field5+ years of leadership experience within automotive digital retailDeep understanding of the Quebec automotive ecosystem and dealer group dynamicsExpert-level knowledge of CRM integrations and digital marketing analyticsFull fluency in both French and English