Job Details

This position is a Full-time remote position

The Entrust Group is a pioneer in the world of self-direction. For over 40 years, we've provided administration services for self-directed retirement accounts and tax‑advantaged plans. As a self-directed IRA administrator, Entrust enables clients to invest their retirement funds in alternative assets not typically available through banks or brokerage firms. With an Entrust self‑directed IRA, investors can build more resilient and diversified portfolios through real estate, precious metals, private equity, start-ups,secured loans, and more.

Job Summary

We're seeking a creative, data-driven Content Marketing Specialist to join our passionate marketing team. This role reports directly to the Senior Marketing Manager and collaborates closely with Marketing, Sales, Client Services, and Operations.

This position offers the opportunity to work on a mix of B2B and B2C campaigns, build high‑impact content across multiple formats, and help shape our inbound strategy. This role is also responsible for developing content that guides visitors and prospects through each stage of the funnel from awareness and consideration to conversion and retention. The ideal candidate understands how to create content that not only educates and engages, but also drives measurable action and supports pipeline growth. The ideal candidate has strong writing and editing skills, a sharp eye for detail, and a solid understanding of modern inbound marketing and content workflows.

Responsibilities

The duties and responsibilities of the role include, but are not limited to:

Content Strategy & Planning

• Partner with Marketing, Sales, and Operations to identify content needs and maintain a unified content strategy and editorial calendar.
• Maintain a deep understanding of buyer personas to inform content development and prioritization.
• Develop and align content to each stage of the funnel to increase engagement, nurture prospects, and improve conversion performance. Ensure content strategy supports business goals by driving qualified traffic, lead generation, sales readiness, and ongoing client engagement.
• Participate in campaign planning and coordinate content deliverables for campaign launches.
• Identify content gaps, new opportunities, and timely topics based on industry trends, competitor analysis, and current news.

Content Creation & Optimization

• Research, write, and build high‑quality long-form and short-form content including articles, guides, interviews, reports, brochures, webpages, landing pages, sales materials, video scripts, and email sequences.
• Ensure cohesive messaging, narrative consistency, and brand accuracy across all published content.
• Use SEO/AIO/GEO best practices to optimize every content asset for visibility, ranking, and traffic.
• Refresh, update, and repurpose existing content to extend value and improve performance.
• Maintain and update the company style guide as needed.

Email Marketing and UX Copy

• Plan and write compelling email copy for both timely campaigns and evergreen nurturing sequences.
• Edit UX copy for the Entrust Client Portal to ensure clarity, usability, and brand alignment.

Analytics & Reporting

• Monitor content performance using GA4, HubSpot, and other analytics tools.
• Analyze trends, engagement, and conversion metrics to guide ongoing improvements.
• Present content performance and insights during team reporting meetings.

Multimedia & Video

• Oversee video production efforts: drafting scripts, filming when needed, and managing video editors or agencies from pre-production through publishing.
• Help identify opportunities to repurpose video content into articles, shorts, social clips, and other formats.

Collaboration & Project Management

• Utilize our project management tool (ClickUp) to track content development, deadlines, and approvals.
• Work collaboratively across departments while managing individual projects independently.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or related field.
• Minimum 3 years of experience researching, writing, and developing digital content for marketing purposes.
• Exceptional writing, proofreading, and editing skills, with the ability to adapt tone and voice to multiple audiences.
• Strong understanding of inbound marketing, SEO fundamentals, and digital content best practices.
• Experience managing content calendars and executing multi-channel content plans.
• Ability to balance strategic thinking with meticulous attention to detail.
• Excellent time-management skills and the ability to prioritize in a fast-paced environment.
• Proficiency with Microsoft Office and Google Workspace (Docs, Sheets, Slides).
• Experience with GA4 and the ability to analyze and interpret performance metrics (GA4 certification preferred).
• Familiarity with CMS platforms; HubSpot experience strongly preferred.
• Experience with project management systems (ClickUp is a plus).
• Basic graphic design skills (Photoshop, Illustrator, or InDesign).
• Experience using AI tools for research, optimization, and content ideation is a plus but not required.
• Proven ability to collaborate effectively in both team-based and independent workflows.