Job Details

About Toggee

Toggee is not another kids' app or family fintech tool. We are building the first true Family Operating System—a platform that seamlessly blends behavioral design, gamified nurturing, and family coordination to shape how modern families build habits, responsibility, and financial sense together. We are a founder-led, high-ambition team with a track record of building billion-dollar ventures. We operate with the intensity of a startup and the long-term vision of a legacy builder. We are deliberately small, exceptionally high-caliber, and tackling a complex problem at the intersection of children, parents, trust, and time.

We are seeking a CMO to be the architect of our growth logic, not the head of campaigns. This is a rare opportunity to define a new category and build a growth system from the ground up, working directly with founders who think in systems and are building for decade-long relevance.

Location: Bay Area or Las Vegas (On-site/Hybrid)

Responsibilities

• Own the entire growth architecture, designing parent-child referral loops, family-to-family propagation, and emotional hooks that drive retention before acquisition.
• Define Toggee's narrative and cultural positioning—shaping the language parents use to explain us to other parents and establishing our philosophy around responsibility and childhood development.
• Engineer go-to-market mechanisms that work before paid marketing, including product-embedded virality, social proof loops, and strategic partnerships.
• Translate complex growth dynamics into clear frameworks and mental models for the CEO and leadership team.
• Design a small, elite marketing function that integrates tightly with Product, Design, and Data—deciding what not to hire for as much as what to build.

Requirements

• Senior marketing or growth leadership at a family-oriented consumer product, EdTech platform, or behavioral/habit-forming consumer system.
• Proven experience scaling a product from ~1 to ~10—moving from early traction to significant, repeatable growth.
• Strong product intuition; you think with PMs, not after them, and build growth into the product experience itself.
• Systems thinker who remains calm under ambiguity, is opinionated yet intellectually honest, and can say "this won't work" early.
• Bay Area or Las Vegas only (on-site/hybrid, non-negotiable). NOT a media-buy-centric or performance marketing background.

Competitive base salary + meaningful equity.