Support the management of client accounts by coordinating day-to-day communications and ensuring alignment with client objectives
Assist in the development, execution, and delivery of targeted direct mail and digital campaigns for fintech clients
Partner with internal data and analytics teams to support audience segmentation, targeting strategies, and performance measurement
Coordinate with cross-functional teams to ensure campaigns are executed accurately, on schedule, and within budget
Collaborate with creative team to develop and refine campaign assets, ensuring alignment with client objectives, brand guidelines, and regulatory requirements
Provide clear, actionable feedback on creative concepts based on client input, campaign strategy, and performance insights
Track project timelines, deliverables, and dependencies, proactively identifying and mitigating risks
Contribute to the preparation of client-facing materials, including reports, presentations, and performance summaries
Monitor campaign performance and support the analysis of key metrics such as response rates, conversion rates, and return on investment
Maintain accurate and organized documentation of campaign plans, processes, and results
Ensure adherence to internal processes, quality standards, and client requirements
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of relevant experience in account management, analytics, marketing, or advertising
Strong organizational and project management skills with a high level of attention to detail
Demonstrated ability to manage multiple priorities in a deadline-driven environment
Proficiency in Microsoft Excel and PowerPoint; familiarity with data analysis and reporting tools is preferred
Strong written and verbal communication skills
Analytical mindset with an interest in data-driven marketing and performance measurement
Preferred Qualifications
Experience in direct mail, digital, performance marketing, or regulated industries such as financial services or fintech
Familiarity with customer segmentation, targeting methodologies, and campaign optimization techniques
Exposure to CRM platforms, marketing automation tools, or data visualization tools
Understanding of A/B testing frameworks and marketing analytics concepts
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