Nimble Director Of Demand Generation
Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today's most exciting challenges head-on and grow incredibly quickly.
We're looking for a Director of Demand Generation to own and scale our end-to-end demand engine. This role is responsible for driving pipeline growth across the full funnelfrom awareness and acquisition to conversion and expansionby blending data-driven strategy with sharp execution.
You'll partner closely with Sales, Product Marketing, and the broader Marketing team to turn insight into impact, build repeatable programs that scale, and create a measurable, predictable pipeline that fuels company growth. This is a hands-on leadership role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn strategy into results. This role will require up to 25% travel.
As a Director of Demand Gen, you will:
- Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM
- Build and manage a predictable pipeline engine aligned to revenue goals
- Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion
- Lead campaign planning from concept through execution, optimization, and reporting
- Use data to continuously test, learn, and improve performance across the funnel
- Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI
- Collaborate with Product Marketing to translate value propositions into high-performing campaigns
- Manage and grow a high-performing demand gen team and agency partners
- Implement and optimize marketing automation and attribution models
- Stay ahead of industry trends and bring new ideas to the table
What you bring:
- 15+ years of experience in B2B demand generation or growth marketing
- 10+ years of experience leading or managing teams
- Proven track record of driving pipeline and revenue in a high-growth environment
- Deep experience across events, partnerships, lifecycle, and account-based marketing
- Strong analytical mindset with comfort owning metrics and dashboards
- Hands-on leader who can both set strategy and execute
- Excellent communicator with the ability to influence cross-functional stakeholders
- Experience in healthcare or health IT is a plus
What's in it for you:
- Compassionate and driven colleagues in a collaborative, high-impact environment
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year
- 11 Paid Holidays
- Work out of our HQ in beautiful downtown Redwood City
$220,000 - $260,000 a year
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.