Job Details

About Gap Inc.Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.About the RoleThe Integrated Marketing Director for the Encore Membership program sets the vision and leads end-to-end, cross-channel marketing to grow awareness, acquisition, engagement, and value across Encore's owned channels and through Gap Inc.'s portfolio of brands—Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.What You'll DoIntegrated Marketing Strategy & LeadershipSet the strategic vision and annual/quarterly marketing plan for Encore.Own the integrated marketing calendar across all Encore channels.Partners with brand marketing teams to bring Encore to life through the brandsChampion customer-first, data-driven personalization and lifecycle marketingOmnichannel Campaign OrchestrationLead cross-functional campaign development (brief creative media measurement).Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additionalpartners as needed.Social & Content LeadershipOversee Encore social channels.Lead content strategy and editorial calendar.Integrate relevant trends and cultural moments.Budget, Vendor & Resource ManagementOwn operational budget for Encore experiences and campaignsManage freelancers, vendors, and external creative partners as relevantMeasurement, Insights & OptimizationEstablish KPI dashboards for owned channels and campaigns.Translate insights into action plans.Governance & ComplianceEnsure brand, legal, privacy, and compliance standards.Leadership & Stakeholder ManagementLead, mentor, and develop integrated marketing and studio teams.Communicate plans and performance to senior leadershipWho You AreExperience integrated, campaign, brand and event marketing; loyalty or membershipexperience required.Experience leading creative/production operations.Strong financial and vendor management acumen.Analytical expertise across marketing KPIs.Excellent communication and cross-functional leadership.PreferredRetail/multi-brand experience.Social Media channel management.Benefits at Gap Inc.Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.Employee stock purchase plan.Medical, dental, vision and life insurance.See more of the benefits we offer.For eligible employees