Job Details

We are seeking a visionary, data-driven, and customer-obsessed Vice President of Loyalty & Retention to lead our lifecycle marketing, member engagement, and loyalty strategy. This leader will be responsible for deepening user engagement, driving repeat activity, and increasing lifetime value across our entire membership basefrom new joiners to long-time superfans. The VP will lead a cross-functional team to craft strategies that make Rakuten Rewards an indispensable daily habit and a household name in value-driven shopping. This role reports to the CMO, Rakuten Rewards. Key Responsibilities: Loyalty Strategy & Retention: Own the end-to-end strategy for customer loyalty, membership tiers, and retention Define and scale the next generation of Rakutens loyalty programdriving emotional affinity and behavioral frequency Identify opportunities to evolve value propositions, tiers, reward structures, and gamification mechanics Drive the Rak paid membership growth strategy Retention & Lifecy...Marketing, Loyalty, Retention, Behavioral, Operations, Business Services, Strategy