Job Details

Job Title: Director of Sales – Beauty (New Business Focus)

Overview

We are seeking a high-impact Director of Sales with deep experience in the beauty industry and a proven ability to hunt, win, and scale new business. This role is laser-focused on driving new client acquisition, expanding domestic and international market share, and positioning the brand with key retail, wholesale, and strategic partners.

This is not a maintenance role. We are looking for a true hunter—someone who thrives on opening doors, building relationships from the ground up, and converting opportunity into long-term, profitable growth.

Key Responsibilities

New Business Development & Sales Growth

• Own and execute the new business sales strategy for the beauty brand across domestic and global markets
• Aggressively prospect, pitch, and close new retail, wholesale, distribution, and strategic partners
• Lead all aspects of sell-in, from initial outreach through negotiation, onboarding, and launch
• Identify whitespace opportunities, emerging channels, and untapped markets to drive incremental revenue
• Consistently exceed new business and revenue growth targets

Brand & Market Expansion

• Act as a senior brand ambassador, clearly articulating the brand story, value proposition, and differentiation
• Secure placement with high-value accounts that elevate brand awareness and credibility
• Expand international presence by developing distributor, retailer, and partner relationships globally
• Monitor competitive landscape, pricing, and market trends to inform sales strategy

Relationship Building & Account Development

• Build strong executive-level relationships with buyers, decision-makers, and industry influencers
• Collaborate with internal teams (marketing, product development, operations, finance) to ensure successful sell-in and execution
• Transition newly acquired accounts into sustainable, long-term partnerships

Strategy, Forecasting & Reporting

• Develop and manage sales forecasts tied to new business and market expansion
• Track pipeline performance, conversion rates, and market penetration
• Provide regular reporting and insights to leadership on sales performance, opportunities, and risks

Qualifications

• 8+ years of sales leadership experience, preferably within the beauty, cosmetics, skincare, haircare, or personal care industry
• Demonstrated success as a hunter, with a strong track record of opening new accounts and driving market expansion
• Deep understanding of sell-in, retail buying cycles, wholesale and distribution models
• Experience selling into specialty retail, mass, prestige, professional, or DTC-adjacent channels
• International sales or global market development experience strongly preferred
• Exceptional negotiation, presentation, and relationship-building skills
• Highly self-motivated, resilient, and results-driven

Key Attributes for Success

• Entrepreneurial mindset with a relentless drive to win new business
• Strategic thinker with hands-on execution ability
• Comfortable operating in fast-growth, brand-building environments
• Confident, persuasive communicator who can influence at all levels
• Thrives on accountability and performance-based outcomes

Why Join Us

• Opportunity to significantly impact brand growth and global expansion
• High-visibility role with direct influence on company performance
• Competitive compensation with strong performance-based incentives
• Work with a passionate team building a differentiated beauty brand