Job Details

Mobile GTM Manager

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are seeking a proven strategic leader to join our team as Mobile GTM Manager. This is an outstanding opportunity to play a pivotal role in driving the growth and success of our mobile apps in the Creator portfolio (Firefly, Premiere, Lightroom)! Your expertise in digital marketing, coupled with a consistent track record of accomplishment in product-led growth, will be crucial in achieving our high-reaching goals.

Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross-functionally to define customer journey requirements across demand creation, app store optimization, monetization, and both free and paid engagement by segment, driving long-term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization.

What You'll Do

• Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams.
• Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams.
• Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals.
• Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.
• Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.
• Develop and maintain expertise in Creator mobile apps' key customer segments, providing insights back to Product teams for enhanced product capabilities.

What You Need To Succeed

• Educational Background: BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services. Hands-on experience with mobile apps is required.
• Understand digital business models and mobile apps; skilled in testing and improving customer experiences.
• Enjoys having their impact measured in real-world metrics that correlate to near-term and longer-term sales success.
• Dynamic Environment: Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.
• Leadership Experience: Experience leading multi-functional teams to launch high-impact business initiatives.
• Problem Solving: Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues.
• Ability to take a stand, advocate a course of action, and communicate supporting facts.
• Communication Skills: Outstanding communication and interpersonal skills, both verbal and written, at all levels.
• Team-Oriented: A proven sense of self, balanced with the strive to put the team first.
• Global Awareness: Global cultural awareness and experience. Good sense of humor.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $132,100 -- $254,450 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $175,700 - $254,450.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.