Job Details

About the Role

Campfire is looking for a Senior Designer to build and own our design infrastructure. You'll be responsible for evolving our visual identity, creating scalable design systems, and defining how we show up across every touchpoint-from marketing campaigns to product demos to events.
What You'll Do

Own and evolve our brand identity:

• Define and maintain our brand guidelines and visual identity system
• Evolve our existing brand as the company grows and our story matures
• Ensure consistency across all customer touchpoints, from marketing, product, sales, events

Build scalable design infrastructure:

• Build a library of templated design assets that reduce production time and maintain quality
• Establish design standards and best practices that empower the broader team

Design for impact across channels:

• Create campaign graphics and visuals in partnership with the marketing team
• Design motion graphics for product demos, social content, and marketing campaigns
• Support product marketing with compelling visual storytelling for feature launches, case studies, and educational content

Collaborate cross-functionally:

• Partner with marketing, product, and GTM teams to understand needs and deliver high-impact design
• Balance creative excellence with speed and scalability
• Use feedback and performance data to continuously refine our visual approach

Who You Are

Must-haves:

• Strong portfolio demonstrating brand identity work, design systems, and scalable templates
• Expert-level proficiency in design tools (Figma, Adobe Creative Suite, etc.)
• Experience with motion design for digital content (product demos, social videos, marketing campaigns)
• Systems thinker who can build frameworks that scale, not just create beautiful one-offs
• Collaborative designer who understands how to balance creative vision with business needs
• Self-starter comfortable working independently and managing multiple projects

Nice-to-haves:

• Experience at a B2B SaaS, fintech, or high-growth startup
• Background designing for technical or enterprise products
• Familiarity with web design and working alongside engineering teams
• Experience building design systems from the ground up or evolving existing ones
• Understanding of brand positioning and how visual identity supports business strategy
• Familiarity with Notion project management

Success Metrics

You'll be measured on:

• Evolution and documentation of comprehensive brand guidelines and design system
• Creation of a scalable template library that measurably reduces design production time
• Consistent, high-quality visual output across all marketing campaigns and channels
• Cross-functional satisfaction with design support and turnaround times
• Quality and impact of motion design assets (engagement, shareability, sales enablement value)

Why Campfire

Campfire is building the future of enterprise finance-a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.

You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.