Job Details

About Mattel163

Mattel163 is Founded in 2017 as a joint venture between Mattel and NetEase.

Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, With more than 400 million global players.

Mattel163 employs over 200 talented people in offices across Los Angeles, Hangzhou, and Shanghai.

All our games are currently in a mature stage of operation, We are currently looking for a PM who will be responsible for the planning and operation of all our company's products. They will report directly to the COO and lead a product and data team. nd this product team will focus more on the long-term operation and development of the products.

Job Responsibilities

Collaborate with the COO and executive team to formulate core strategies for the company's entire product line, define growth directions, and establish a clear product framework, KPI system, and decision-making model.

Translate player insights, market trends, and data into actionable product plans, drive consensus-building, and ensure effective implementation.

Lead the operations team and work with various game project groups to advance product optimization and long-term operation. Monitor game performance in real time,

optimize core gameplay mechanics, game economy systems, and event experiences to ensure each product continuously delivers long-term player value and commercial returns.

Take the lead in building a data-driven decision-making system. Partner with data analysis, UA (User Acquisition), and UX (User Experience) research teams to

deeply explore player motivations, behavioral segmentation dimensions, and core retention drivers.

Convert insights into executable A/B testing plans and optimization recommendations while verifying and refining the existing indicator system.

Be responsible for the construction and management of the operations team. Oversee the recruitment, guidance, and training of game operations personnel and data analysts.

Coordinate cross-departmental resources including design, marketing, and game project groups to ensure efficient project advancement and implementation.

Build a bridge for cross-cultural communication between China and the West, introduce advanced management experience from global game studios to the Chinese team, and promote smooth cross-regional collaboration.

Requirements

10-15 years of experience in long-term operation management or game development for mobile games or cross-platform games, with verifiable successful project cases.

Deep understanding of the core logic of casual games and users, as well as familiarity with the global market. Experience in the North American and European markets is a plus.

Strong cross-cultural communication skills, with proficiency in both Chinese and English.

Excellent team leadership and cross-departmental communication abilities, capable of driving consensus on plans among different teams and roles.

High data sensitivity and business acumen, with the ability to balance creative design, player needs, and business objectives.

岗位职责

1. 协同 COO 及高管团队负责公司全产品线核心策略制定，明确增长方向，搭建清晰的产品框架、KPI 体系及决策模型。将玩家洞察、市场趋势及数据转化为可落地的产品规划，推动达成共识并有效落地。

2. 领导运营团队，联动各游戏项目组推进产品优化与长线运营工作：实时监控游戏运营表现，调优核心玩法机制，优化游戏经济系统及活动体验，确保每款产品持续带来玩家长期价值与商业收益。

3. 主导搭建数据驱动的决策体系：联合数据分析、UA（用户获取）及 UX（用户体验）研究团队，深度挖掘玩家动机、行为细分维度及留存核心驱动因素，将洞察转化为可执行的 A/B 测试方案与优化建议；同时校验及优化现有指标体系。

4. 负责运营团队的建设与管理：统筹游戏运营、数据分析师的招聘，指导与培养工作；协调设计、市场、游戏项目组等跨部门资源，保障项目高效推进与落地。

5. 搭建中西方跨文化沟通桥梁，引入全球游戏工作室的先进管理经验至中国团队，推动跨区域协作高效顺畅。

任职要求

1. 拥有 10-15 年手游或跨平台游戏的长线运营管理或游戏研发经验，且具备可验证的成功项目案例。

2. 深入理解休闲类游戏的核心逻辑，深入了解用户，熟悉全球市场，尤其对北美和欧洲市场有经验者加分。

3. 具备跨文化沟通能力，中文及英语流利。

4. 具备优秀的团队指导能力及跨部门沟通能力，能够推动不同团队和角色对方案达成共识。

5. 具备高度的数据敏感度与商业思维，能够兼顾创意设计、玩家需求及商业目标。