Job Details

Summary

The Pillsbury Influencer & Content (I&C) Specialist will be responsible for the detailed planning and execution of brand influencer marketing initiatives for their brands. This role brings a social-first approach to brand campaigns, ensuring creator partnerships deliver cultural relevancy, consumer connection, meaningful scale and measurable impact. This role manages day-to-day influencer relationships, execution plans, QA, and continuous optimization across creator activations. In this role you will collaborate closely with peers in Incentives, Content production, Media, and Retail Media to align influencer execution with broader brand goals. The Pillsbury Influencer & Content (I&C) Specialist will coordinate with external partners and drive seamless campaign delivery against defined brand objectives and social first standards.

Key Accountabilities

• Build and execute against best-in-class content strategy plan
• Steady pulse on social media trends, spotting cultural moments, topics, or trends and elevating opportunities to brand teams for rapid approval and activation
• Execute against established influencer tactical plans, ensuring timelines, deliverables, and approvals are met
• Own and complete content planning and social influencer strategy templates designed by Influencer and Content Planning Director
• Coordinate day-to-day execution with agencies and selected influencers
• QA influencer content for brand safety, platform standards, and cultural alignment
• Support the implementation of Director/agency feedback and manage revisions with creators
• Establish and track campaign metrics in real time (reach, engagement, conversions) in partnership with optimization and elevate issues to Director or agencies as needed
• Identify optimization levers during campaigns (e.g., posting cadence, format, creator mix) and recommend adjustments
• Own and complete optimization and performance reporting templates designed by Influencer and Content Planning Director
• Champion and implement governance and guardrails for continuous activation established by the ICP Director
• Support Brand and Marketing Expert Team (MET) planning sessions, leveraging culturally engaged influencer lens to enhance brainstorms for activation ideas and improve execution timing
• Coordinate content and influencer deliverables with content production peers to ensure consistent storytelling across MET outputs
• Support content planning by mapping creator deliverables to broader content calendars and ensuring influencer output integrates with brand storytelling
• Share creator opportunities and social-first activation ideas to integrate into content, media, and retail media plans
• Review influencer briefs and contracts to confirm compliance with disclosure and platform guidelines
• Ensure creators apply appropriate FTC disclosures and brand-safety guardrails in all posts
• Maintain up-to-date compliance trackers and playbooks for reference by MET and agencies
• Escalate non-compliance issues quickly and propose corrective actions

Minimum Qualifications

• At least 2 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or agency
• At least 1 year of experience in content creation
• Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics
• Comfort working cross-functionally in multidisciplinary teams
• Strong communication skills (verbal & written)
• Experience in fast-paced environments, managing multiple projects
• Ability to build relationships across multiple key stakeholders
• Creative thinking and problem solving
• Consumer empathy, analytical & research skills

Preferred Qualifications

• 2+ years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or agency
• 1+ years of experience in content creation
  
• Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting)
• Experience navigating complex organizations

Additional Considerations

• This role is US remote eligible, with travel based on business needs.
• International relocation or international remote working arrangements will not be considered.
• Applicants for this position must be currently authorized to work in the US on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Reasonable Accommodation Request

Accommodations Request.