Job Details

Associate Director Of Consumer Strategy & Activation

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Associate Director of Consumer Strategy & Activation, you will play a pivotal role in identifying, defining, and targeting the right audiences to drive engagement and meet brand objectives. This role requires a deep understanding of data modeling techniques and a strategic approach to audience segmentation, ensuring that campaigns reach the right people with the right message at the right time.

This is a hybrid position based in Foster City, California.

Key Responsibilities:

• Develop advanced machine learning models and statistical algorithms to create highly-targeted audience segments. Focus on leveraging modeled audience techniques (e.g., 3P LAL, look-alike modeling) based on consumer behaviors, demographics, and other relevant factors to enhance targeting accuracy.
• Work with cross-functional teams to activate audience segments across digital channels, ensuring that audience strategies align with marketing goals and KPIs.
• Continuously monitor and optimize audience performance based on campaign results, using data science techniques to improve targeting accuracy and campaign effectiveness.
• Leverage experience in working with LiveRamp, data clean room environments, or similar platforms to manage and enhance consumer data analysis. Ensure seamless data integration and privacy-compliant collaboration across multiple data sources for more effective audience creation.
• Ensure data quality and accuracy when leveraging audience data for campaign execution, adhering to best practices in data privacy, governance, and security standards. Handle sensitive healthcare data with utmost care and compliance.
• Work closely with cross-functional teams including marketing, data analytics, media, and creative, to align audience targeting with campaign strategies, messaging, and creative direction.

Required Qualifications:

• Proven experience in audience segmentation, audience creation, and data-driven marketing, with a focus on leveraging modeled audience techniques such as look-alike modeling (3P LAL), predictive modeling, or other advanced analytics tools to build highly targeted audiences.
• Advanced proficiency in Python (for data analysis, modeling, and automation). Strong experience with SQL for data querying and manipulation.
• Familiarity with integrating and analyzing consumer data from multiple sources (e.g., 1P, 3P claims, SDoH, SFMC) to inform audience creation and activation.
• Familiarity with privacy regulations, including data protection laws related to consumer and healthcare data.
• Strong ability to apply data science techniques to uncover insights, solve complex business problems, and improve audience targeting strategies.

Basic Qualifications:

• Bachelor's degree and 10 years of relevant experience, or
• Master's degree and 8 years of relevant experience, or
• PhD with 5 years of relevant experience

Preferred Qualifications:

• Experience with pharma data and familiarity with platforms such as LiveRamp.
• Experience working with large-scale consumer data sets and managing audience targeting for media buying and advertising strategies.
• Expertise in look-alike modeling (3P LAL) to generate high-quality, actionable audience insights for campaign activation.

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.