Job Details

divh2Sr. Manager Or Associate Director Of Paid Social/h2pWe are seeking a highly strategic and analytical Sr. Manager or Associate Director of Paid Social to lead our global paid social strategy, activation, and optimization efforts. This role will own the full-funnel paid social motion from awareness to acquisition across platforms like LinkedIn, Meta, Reddit, X, Quora, and emerging channels./ppYou will play a key leadership role in shaping how paid social contributes to pipeline growth, revenue, and brand awareness globally. Youll partner with performance marketing, regional marketing, creative, analytics, and product marketing teams to build scalable frameworks, execute precision targeting, and drive measurable business outcomes./ppThis role is based in San Francisco./ph2Responsibilities:/h2pDefine the global paid social strategy across brand, demand generation, and retargeting campaigns, ensuring alignment with company growth and pipeline goals./ppMaintain and execute against a centralized operating model for paid social including campaign structure, targeting frameworks, creative testing protocols, and budget allocation models./ppPartner with regional teams to localize global strategy, ensuring cultural and market relevance while maintaining measurement consistency./ppOwn execution for paid social investments, including forecasting, pacing, and performance scenario modeling./ppOversee end-to-end paid social execution campaign builds, QA, creative rotations, and audience segmentation across multiple platforms. Build and maintain testing roadmaps to drive creative experimentation, audience insights, and bidding optimization./ppPartner with analytics to develop incrementality tests, lift studies, and MMM inputs that quantify paid socials impact on revenue and LTV:CAC efficiency./ppDrive adoption of first-party data strategies (e.g., CRM integrations, lead matching, custom audiences) to improve targeting and measurement fidelity./ppCollaborate with Global Performance Marketing Strategy, Product Marketing, and Creative to ensure campaigns align with product positioning and GTM priorities./ppPartner with Creative and Brand teams to define creative best practices by funnel stage, audience, and platform./ppWork with Data, Finance, and BI teams to ensure accurate reporting, pacing, and ROI visibility./ppServe as the internal expert for paid social training stakeholders, evangelizing best practices, and ensuring operational consistency./ppManage and QA to ensure flawless execution and continuous upskilling./ppDevelop and refine QA frameworks, consistently execute campaign naming conventions, and UTM standards to ensure global consistency and scalability./ppOversee the transition of campaign builds and optimizations into in-house./ppChampion automation and tooling (e.g., Smartly, Sprinklr, or native platform APIs) to improve audience relevance, efficiency and reduce manual workload./ph2Minimum Qualifications:/h2p8+ years of experience in paid social or digital performance marketing, ideally in B2B SaaS, fintech, or global demand generation./ppDeep expertise in LinkedIn Ads, Meta Ads, and at least one other platform (Reddit, Quora, X, YouTube)./ppDeep experience running campaign initiatives for paid social that drive up-market pipeline./ppProven track record of delivering measurable growth through paid social (pipeline, ROAS, CAC efficiency)./ppStrong analytical mindset with experience managing multimillion-dollar budgets across multiple regions./ppAdvanced proficiency with paid media platforms, tracking systems (UTMs, pixel management, MMPs), and reporting tools (Looker, Tableau, or Google Data Studio)./ppExperience managing agencies or in-house teams; ability to guide both strategy and hands-on execution./ppExcellent communication skills and comfort working cross-functionally with creative, product marketing, and data teams./ppBachelors degree in Marketing, Business, Economics, Computer science or a related field (Masters degree or equivalent experience a plus)./ph2Preferred Qualifications:/h2pExperience scaling paid social programs globally in high-growth environments./ppFamiliarity with multi-touch attribution, MMM, and incrementality measurement./ppExperience building creative iteration frameworks (e.g., modular creative systems, A/B testing playbooks). Comfort working across multiple time zones and regional marketing teams./ppExperience with CRM-connected campaigns (Marketo, HubSpot, Salesforce integrations)./ph2Equal Opportunity:/h2pAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We dont regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know./ppAirwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team./p/div