Premier Nutrition Company (PNC) is one of the fastest‑growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize, and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR).
We have a simple, yet powerful, formula for our success, which we've been nailing since our founding in 1997. We start with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose‑driven people are given the support and autonomy to develop and grow. Next, we are super‑intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose‑driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self‑reinforcing or what we call our regenerative culture.
We don't mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don't more companies do this? It takes deep‑in‑your‑bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Work™ for the 9th year‑running in 2025. And we currently rank #8 on Fortune Magazine's Best Workplaces in our category and were in the top 12 for each of the last 7 years.
We have a long list of ways we take care of our people, but here are some crowd‑pleasers that our employees often say they love most: Year‑round ½ day Fridays, in‑office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in‑office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus‑eligible, company‑wide volunteer days, company‑matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.
The role you're interested in…
The Associate Manager, Trade Events will be the critical contact for national and critical customer trade events management. This role ensures PNC and its brands will be well represented at selected trade events through booth, meeting room, and product showcase activities that engage our retail customers and present PNC brands in the best way possible.
The work environment…
So, what's it like to work here? If you're based in the greater Bay Area, you'll walk into our Emeryville office each Tuesday morning and start the in‑person portion of our hybrid work week at our weekly all‑company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.
We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in Tuesday through Thursday. We are very intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role‑modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories during virtual meetings just don't happen. The expected pay scale for this role is $110k to $120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
At the beginning of 2026, we will move into our massive modern 133,000 square foot headquarters in Emeryville, California, complete with spacious personal workspaces, gym with rock‑climbing wall, a café, free onsite parking, tons of greenery, and many transportation options.
You're excited about this opportunity because your time will be filled with…
Building Annual Trade Event Plans: 15% of your time
- Partner with cross functional teams to determine which national and customer trade events PNC will participate in.
- Identify and share competitive activity at events related to category trends, products, and activation.
- Build, submit, and track budgets and budget expenditures related to all trade events.
- Participate in trade show booth visual content gathering and development, based on annual marketing goals.
- Provide national trade event summaries to appropriate cross‑functional partners.
- Manage the development and production of required POP/POS items including signage, displays, digital content, etc.
Manage National Trade Event Activity: 30% of your time
- Lead all National Trade Event project management meetings.
- Complete all registration activities for National Trade Events, including event applications.
- Attend all National Trade Events and actively manage the booth.
- Manage PNC attendee list and booth staffing schedule, ensuring appropriate coverage and attendance.
- Manage customer meeting schedules in the booth, and in private meetings rooms.
- Ensure installation, tear down, and storage of the physical trade show booth.
- Manage sampling activity.
- Manage all other exhibition activities.
Support Approved Customer Trade Event Activity: 10% of your time
- Track approved customer trade activity, capturing changes in budgeted needs.
- Lead all customer trade events project meetings.
- Provide logistics and administrative support including POS/POP development, sampling requests, promotional items, etc.
- Ensure arrival of all approved materials for each approved customer trade event.
Managing Vendor/3rd Party relationships: 15% of your time
- Ensure Product Connections/3rd Party Vendor, follow contractual terms and provides all agreed upon activity.
- Build and strengthen relationships with Product Connections/3rd Party Vendor.
- Identify performance issues and lead corrective actions before issues arise with trade events.
Other RSAT Team Duties: 30% of your time
- Liaison/Point of contact for PNC & Fulfillment Centers (Archway, Broker/Advantage, etc.), Managing inventory, distribution & deployment of PNC materials across Fulfillment Center network
- Provide support as needed for other RSAT related activities.
- Train and maintain current skills related to PO & Invoicing activities.
- Provide RSAT project support as needed including sampling, graphics routing and approval, etc.
What are we looking for?
Education
- Bachelor's degree or equivalent work experience required
Experience
- 3+ years of project/department coordination with 2+ years of experience supporting marketing departments
- Experience managing National Trade Events is preferred
Skills
- Must be willing to travel (25%).
- Ability to lead cross functional project work.
- Excellent communication, motivation, and presentation skills.
- Demonstrated and developed project management skills.
- Strong organizational skills with a demonstrated ability to multitask
- Advanced Microsoft Office skills.
- Self‑motivated with ability to manage multiple priorities in a fast‑paced environment.
- Comfortable with ambiguity and rapid change
So if after reading through this long list you're thinking–I'm not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!
Five capabilities that differentiate this role and are key to candidate success
- Thrive in ambiguity
- Relationship builder
- Hands‑on leader and motivator
- Agile learner
You will thrive here and may just do the best work of your life if…
- You want to be an integral part of shaping and nurturing an amazing work culture
- You enjoy making people‑centric decisions and finding ways to say ‘yes' as often as possible to impactful and important priorities for the business or team
- You are comfortable being natural, casual, open, and even a bit playful at work
- You can be friendly, vulnerable, and self‑deprecating in one moment, and deal with a challenging, delicate people‑related matter as a professional in the next
- You can do periods of focused, deep work on projects that drive positive incremental business growth for the company.
- You see challenges as opportunities for growth.
This may not be your ideal next career move if…
- You like a lot of structure, rules, and uniformity
- You like order, hierarchy, command, and control management
- You want to build lots of processes, systems, governance, or policies
- Dealing with ambiguity or experimentation are not your jam
- You try to resolve challenging interpersonal situations over email or instant messaging
- You like managing from behind your computer and demonstrating excellence through email
Here's the deal with our not‑so‑standard interview process...
- Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
- Team interviews are kept to a minimum to foster a more efficient, candidate‑friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?):
- A short series of in‑person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don't do panel interviews because they don't give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we're probing different capabilities)
- A case study or job task to simulate what you'd actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don't have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
- Once your interview concludes, the team will meet for an in‑depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons.
- The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision.
- The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court.
- Will you accept? We sure hope so, because this place is the real deal, and don't just believe us—just ask the 91% of our people who said this is a great place to work in our most recent employee survey.
We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
- Celebrations of our diverse employee culture
- 6% 401(k) match after 1 year
- Generous paid family leave regardless of gender