Job Details

This position will require the individual to support upper management in defining and analyzing market needs and to develop and execute the marketing plan to support sales, increase business development and create revenue opportunities.

Description

This position will require the individual to support upper management in defining and analyzing market needs and to develop and execute the marketing plan to support sales, increase business development and create revenue opportunities.

Responsibilities:

• Responsible for developing and execution of marketing materials and programs for our company with the priority of increasing sales of a new product line
• Creation of customized sales materials
• Execution of marketing campaigns
• Must work closely with upper management from concept and copy development to design and production
• Must work with sales to develop/meet sales goals and targets
• Coordinate with all departments to ensure success with marketing programs: sales, operations, production, and customer service
• Assist in on going development/improvements to web site and update with new product information
• Coordinate all trade show activity

Qualifications:

• BA/BS required; preference in Marketing
• Must have a minimum 2 years experience marketing/brand/product management, preferably with a value-added product
• A wide degree of creativity is expected with demonstrated creative and strategic thinking
• Excellent oral/written communication; writing samples will be required
• Ability to multi-task and manage multiple competing projects
• Detail oriented with excellent organizational skills
• This person must have a positive attitude when working with other people and excellent interpersonal skills
• Ability to travel (less than 20%)
• Excellent computer skills: PowerPoint, Adobe/Photoshop, internet research ability