Job Details

About San Francisco Bay University (SFBU)

San Francisco Bay University (SFBU) is a nonprofit, WASC-accredited institution located in the heart of Silicon Valley. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers-preparing graduates to lead and serve in a global, technology-driven society.

Guided by our Strategic Plan, SFBU is reimagining higher education through:

• Academic Innovation - integrating applied learning, entrepreneurship, and technology.
• Community Impact - cultivating partnerships that strengthen our regional and global ecosystem.
• Student Success - fostering personalized engagement and career readiness.
• Institutional Excellence - promoting transparency, effectiveness, and continuous improvement.

Position Summary

The Digital Marketing & Analytics Manager elevates SFBU's online presence and drives measurable outcomes across the university's digital ecosystem-including web, social media, email, and CRM-integrated campaigns.

Reporting to the Director of Communications & Marketing, this role manages day-to-day digital operations within a hybrid in-house + external-partner model. The Manager serves as both strategist and practitioner-building data-driven campaigns, optimizing user journeys, and transforming analytics into actionable insights that enhance brand visibility, engagement, and conversion.

Key Responsibilities

Website, SEO & User Experience

• Maintain and continually improve SFBU's public website, ensuring accuracy, accessibility (WCAG compliance), and brand consistency.
• Partner with IT, engineering, and agencies on site enhancements, releases, technical SEO, and UX sprints.
• Optimize conversion paths (landing pages, forms, campaigns) and lead-capture flows.
• Monitor site performance and recommend improvements based on analytics and usability testing.

Social Media & Content Marketing

• Lead the social strategy and content calendar across LinkedIn, Instagram, Facebook, TikTok, and X.
• Create and curate accessible, brand-consistent content that strengthens SFBU's storytelling.
• Supervise student assistants or interns supporting social media content creation.
• Plan, manage, and report on paid social and post boosting in coordination with Communications and Enrollment teams.

CRM, Email & Audience Journeys

• Integrate web forms and campaign tracking with Salesforce (Pardot, Marketing Cloud, or comparable platforms).
• Develop and segment audience lists, automate email journeys, and maintain data integrity in collaboration with Admissions and IT.
• Support lifecycle communications to engage prospects, students, and alumni through personalized, data-driven outreach.

Analytics & Performance Measurement

• Own and manage dashboards across GA4, social platforms, and CRM to monitor KPIs for reach, engagement, and conversion.
• Synthesize insights into clear recommendations for continuous improvement.
• Lead testing programs (A/B and multivariate) to refine messaging, creative, and user experience.
• Present digital performance reports and strategic insights to leadership on a recurring basis.

Governance & Collaboration

• Uphold SFBU's brand and editorial standards across all digital platforms.
• Align digital campaigns with the university's editorial calendar and strategic messaging framework.
• Coordinate with external digital, SEO, and media partners for audits, campaigns, and performance lifts.
• Collaborate closely with cross-functional teams-Enrollment, Academics, Advancement, and Student Affairs-to ensure message consistency and campaign alignment.

Core Competencies

Category Key Behaviors & Skills

Digital Strategy & Execution

Develops cohesive, multichannel campaigns that support institutional goals.

Data Analytics & Optimization

Translates metrics into actionable insights that drive measurable growth.

Technical Proficiency

Demonstrates mastery of web, analytics, and CRM tools to deliver performance excellence.

Creative Storytelling

Balances data-driven tactics with engaging, audience-first content.

Collaboration & Communication

Works seamlessly across teams and vendors; communicates findings with clarity.

Equity & Accessibility

Designs inclusive, accessible, and culturally responsive digital experiences.

Qualifications & Experience

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of professional experience in digital marketing, analytics, or campaign management.
• Proficiency with CMS platforms (Modern Campus, WordPress, Drupal), GA4, and SEO tools.
• Working knowledge of WCAG accessibility standards.
• Experience with Salesforce and marketing automation tools (Pardot, Marketing Cloud, Slate, Element451, Anthology, or similar).
• Familiarity with social-media management platforms (Hootsuite, Sprout Social) and native analytics.
• Strong writing, collaboration, and project-management skills; high data fluency and attention to detail.
• Demonstrated commitment to diversity, equity, and inclusion.

Preferred

• Experience in higher education, nonprofit, or mission-driven organizations.
• Familiarity with Google Tag Manager, Data Studio, and marketing attribution methods.
• Basic knowledge of HTML, CSS, or UX/UI principles.
• Experience collaborating with or managing agency partners

Work Environment & Physical Demands

• Primarily office-based with hybrid flexibility.
• Occasional evening or weekend work may be required to support campaigns or events.
• Physical requirements include lifting up to 20 lbs and extended periods of computer use.

Application Process

Please submit by November 25, 2025:

• A current résumé or CV.
• A brief cover letter highlighting your experience in digital marketing, analytics, and campaign optimization.

This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.

Equal Opportunity Statement

SFBU is an Equal Opportunity / Affirmative Action Employer. We are committed to building an inclusive and equitable workplace that reflects the diversity of our students and community. All qualified applicants will receive consideration without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic. Reasonable accommodations are available throughout the application and interview process.