Job Details

Summary
As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.

ShipCalm is a leading third-party operations company committed to delivering seamless and innovative logistics solutions to businesses worldwide.
Role Accountability & Functions

• Manage relationships with third-party agencies.
  
• Optimize lead generation.
  
• Ensure brand consistency.
  
• Key Performance Indicators (KPIs)
  
• Cost Per MQL (Marketing Qualified Lead)
  
• Cost Per SQL (Sales Qualified Lead)
  
• MQL to SQL Conversion Rate
  
• Customer Acquisition Cost
  
  
  Essential Duties & Responsibilities
  
  
  
  • Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.
    
  • Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.
    
  • Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.
    
  • Manage the marketing budget to support all initiatives while optimizing the cost per lead.
    
  • Act as a project manager for various marketing activities, including social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.
    
  • Research and understand ShipCalm's customer markets and segments.
    
  • Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine
    
  • Maximize the number of Sales Qualified Leads attributable to marketing activities.
    
  • Maintain data integrity in all marketing databases.
    
  • Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.
    
  • Develop collateral to support sales, onboarding, human resources, and leadership teams.
    
  • Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.
    
  • Maintain ongoing performance metrics for all marketing activities.
    
  • Report to work in a regular and timely manner.
    
    
    Knowledge, Skills, and Abilities
    
    
    
    • Experience level: A minimum of four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.
      
    • Education level: A bachelors degree in Marketing, or equivalent experience, required.
      
    • Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.
      
    • Proficiency in HubSpot or related CRM tools.
      
    • Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.
      
    • Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.
      
    • Experience setting up marketing automations and data infrastructure for ongoing marketing operations.
      
    • Knowledge of account-based marketing strategies.
      
    • Familiarity with Meta Ads and Google Ads.
      
    • Ability to prioritize a variety of tasks in a manner that enables timely completion.
      
      
      Physical, Mental, and Environmental Demands
      
      
      
      • Working in a seated or standing position up to and exceeding eight (8) hours per day.
        
      • Using a calculator, mouse, and keyboard and viewing computer screens.
        
      • Using a telephone or virtual telephone via PC.
        
        
        Schedule and Location
        
        
        
        • Schedule: This is a full-time position scheduled to work Monday-Friday, 8am-4pm in either Pacific or Eastern time, subject to change by business demands.
          
        • Location: This is a remote-based position, but occasional travel may be required. Work must be performed in either California or Indiana.
          
          
          Compensation
          
          
          
          • Salary: $75,000/annual to $100,00 annual, depending on experience.
            
          • Medical, Dental, Vision, 401(k), Life, Accident, EAP, PTO, Holidays, Sick Time
            
            
            ShipCalm participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.