Job Details

Gap Inc. Director – Audience Data Strategy

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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.

About The Role

The Director of Audience Data Strategy leads the development and execution of qualitative and quantitative research to guide strategic decision‑making. This role is also responsible for architecting and connecting first‑ and third‑party data systems to enable a comprehensive view of current and prospective audiences, supporting Gap Inc.'s broader audience management strategy. Sitting within the Marketing Intelligence organization and reporting directly to the Senior Director of Audience Intelligence, you will be responsible for supporting all four of Gap Inc.'s brands by creating data‑driven, audience‑first strategies to drive best‑in‑class media and marketing execution.

What You'll Do

• Develop and socialize the playbook around the full portfolio of Gap brands' audiences and serve as a strategic partner to the Media Shared Services and Brand teams during planning and activation processes.
• Iterate and update audience strategies in collaboration with Channel Planning & Activation and Media agency partners to optimize and adjust strategy based on evolving audience dynamics.
• Lead the process of leveraging first‑ and third‑party data sets to build target audiences that will optimize media effectiveness across Gap Inc.'s brands.
• Collaborate with the MadTech product team and Gap Inc.'s data science teams to identify priorities for the roadmap and incorporate net new capabilities (e.g., scoring models and CDP) into the data strategy.
• Act as a key collaborator and resource for brands during planning to build a compelling audience strategy and provide a holistic view of overall portfolio strategy to ensure cohesion across brands.
• Serve as Gap Inc.'s internal expert on crafting audience data strategy and supporting the Senior Director of Audience Intelligence in effectively communicating trends and recommendations to the Media Shared Services organization, Marketing Intelligence function, and individual brand teams.
• Partner with Media Agency partners and Digital & Tech to enable necessary data sharing and collaborative development of strategy built upon key insights across teams with a sophisticated approach to integration of owned data, third‑party audience data providers, and agency data.
• Design an operating model for Gap Inc.'s approach to data collaboration, including clean rooms, to conduct advanced analyses with agency partners, media platforms (e.g., Meta and Google), and other data partners.
• Provide strategic and tactical support for media campaigns by identifying relevant audiences and ensuring implementation and delivery.
• Collaborate across the Audience Data team to bring together holistic strategy across Gap's portfolio and enable successful campaigns.

Who You Are

• 8+ years of marketing experience with 5+ years in audience data strategy (data science, data engineering, or advanced analytics background preferred).
• Strong consulting, project management, and leadership background in data science or data engineering.
• 3+ years of experience managing teams, with a proven track record of collaborative leadership and coaching of senior‑level and below leaders with data science or advanced analytics backgrounds.
• Ability to translate difficult data concepts into executive‑friendly formats for C‑suite leaders.
• Experience negotiating with internal stakeholders and data‑provider contracts.
• Experience using data and insights from multiple sources to provide actionable recommendations.
• Proficiency with data analysis and manipulation tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics).
• Experience with audience segmentation and activation tools (DMP, CDP, Data Onboarders).
• Understanding of customer data strategy concepts (first/second/third‑party data, data privacy and suppression, segmentation) and regulatory developments (GDPR, CCPA, etc.).
• Experience with audience insight tools such as Google Insights Finder, Resonate, etc.
• Track record of working cross‑functionally in highly complex, matrixed organizations to drive change.
• Exceptional communication and influencing skills, with the ability to collaborate and drive consensus across multiple teams and functions.
• Change agent and motivator who can build bottom‑up teams and foster positive culture change at Gap.
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise‑wide ways of working, and infuse strategic thinking across levels.

Benefits At Gap Inc.

• Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on‑the‑clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.
• See more of the benefits we offer.
• For eligible employees.

Salary Range: $168,300 – $223,000 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or the minimum of the pay range (whichever is higher) based on city, county and state requirements.

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging.