Job Details

Velvet Cannabis is looking for a General Manager to manage our flagship location in Martinez. This is a significant opportunity for a proven retail leader to help us continue to grow our brand as we build on our success and focus on delivering the best retail cannabis experience in California.

The General Manager is responsible for overseeing all dispensary operations and works closely with Velvet leadership to provide direction and leadership towards our mission, strategy, goals, and objectives. The ideal candidate will have previous experience as a general manager, excellent people development skills, a genuine passion for the cannabis industry and a commitment to building a world class retail experience.

Responsibilities:

• Ensures the store's environment and customer experience reflect Velvet's vision and values.
• Provides strategic direction and leadership to the retail organization by leveraging market and customer insights while anticipating future needs driven by sales and growth.
• Maintains a strong presence on the sales floor to coach, provide feedback, and support the retail team, fostering growth and development.
• Drives retail productivity, sales, and profit by improving efficiency, enhancing the customer experience, and continuously refining operational standards and processes.
• Works closely with the marketing and social media team to communicate store brand presence, incentives, events, and product offerings.
• Analyzes KPIs, trends, and opportunities to recommend process and procedure improvements that strengthen operations and support sales goals.
• Proactively collects customer feedback and uses it to implement new product offerings.
• Analyzes P&L reports to make informed decisions that drive operational and financial improvements.
• Stays up to date on changing trends and current market demand for product offerings, ensuring dispensary teams are ready to deliver on our customer's needs.
• Leads by example creating a personal, customer focused, and service-oriented approach to service.
• Ensures the dispensary and team comply with company policies and state regulations across all operations, processes, inventory management, and protocols.
• Develops and delivers training to reinforce service, product, operational, and management expectations while coaching and supporting the Velvet team's growth.
• Maintains a presence in the California cannabis industry networking events and trade associations.
• Ensures operational priorities, processes and procedures are communicated, understood and consistently followed and executed.
• Manages staffing levels and headcount to ensure productivity and profitability of the store.

Background and Experience

• Dedicated to delivering an outstanding customer experience, consistently ensuring high levels of service and satisfaction within the retail environment.
• 2-4 years of experience as a General Manager with a strong enthusiasm for retail operations, bringing a strategic approach to maximizing store performance and driving growth.
• Committed to team coaching and development, fostering a positive and motivated environment to enhance individual growth and achieve team success.
• Strong advocate for consumer education, particularly in conveying product benefits, with expertise in guiding customers through informed, positive purchasing decisions.
• Proficient in personnel management and retail operations, including comprehensive knowledge in inventory control, loss prevention, point of sale systems, merchandising, customer service, and budget management.
• Strong understanding of California Cannabis Law (or a commitment to mastering it thoroughly) to ensure compliance and informed operations.
• Exceptional communication skills, both verbal and written, for clear, effective interactions with team members and customers alike.
• Outstanding interpersonal and organizational skills, enabling effective team collaboration and efficient store management.
• This leader has high energy, a positive attitude, and a sense of urgency with a proactive and solution-oriented approach to problem-solving; adaptable and open to coaching with a strong desire to support wherever needed.

At Velvet Cannabis, we're committed to delivering an exceptional customer experience. Our standards revolve around providing outstanding customer service, fostering teamwork, maintaining a clean environment, and valuing our people and our customers. Together, we create amazing experiences for each other.

• We're an equal opportunity employer.