Job Details

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, weve built a reputation for engaging our clients retail customers and influencing their hard-to-penetrate consumer base.

ON PREMISE SPECIALIST

In this role, the On Premise Specialist will serve as the primary marketing expert on behalf of E.&J. Gallos Malt Division with the Montucky Cold Snacks brand. They will develop and maintain positive relationships with key on premise accounts in their market, ensure high visibility for the Montucky Cold Snacks brand and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe.

Our On Premise Specialist will work collaboratively with our clients local team as well as the distributor partners that sell directly to their target customers.

ESSENTIAL JOB FUNCTIONS

oBuild and develop a key account list across a defined territory of must win accounts, driving on premise growth, focusing on targeting quality distribution

oDemonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)

oExecute brand standards at industry leading levels

oApply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade enthusiasm

oFocus on securing brand features, programming, and visibility within the account universe

oCommunicate market conditions to the client regularly in an articulate efficient manner

oMaintain awareness of best practices, trends, and competitive brands

oTrack, measure, record, and provide valuable insights on all sales support initiatives

oEnsure practices are compliant with all local, state, and federal regulatory statutes

oWork closely with local distributors partners to ensure all goals are met within the defined timeframe

oOccasionally assist Gallo Malt Division brand teams, in executing select brand events within the market

Experiential Marketing

oIdentify brand opportunities via non-traditional marketing initiatives

oDevelop engaging sampling initiatives that generate excitement and affinity for the brand

Schedule programing in target accounts at the optimal time for target consumer engagement

Manage budget and associated activation costs

Leverage programming and consumer demand to inspire trade

Execute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly

REQUIREMENTS

Beverage industry related experience; preferably in beer or as a bartender

B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field

Ability to drive and maintain a valid drivers license, and have a reliable vehicle

Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)

Basic understanding of the brewing process, production, product/food pairing techniques, and service

Strong time management skills, and ability to manage a budget effectively

Self-motivated with the ability to work efficiently remotely

Creative abilities to develop programming opportunities

Ability to thrive in a fast-paced, goal-oriented, dynamic environment

Comprehensive understanding of adult beverage practices and regulatory compliance

Must be available to work a flexible schedule, including some nights and weekends as needed

Must be able to lift at least 50lbs and stand for long periods of time

QUALIFICATIONS

Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)

Existing distributor, on premise, or retail account relationships are a plus

Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category

Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive

Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels

Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals

Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus

REPORTING RELATIONSHIP AND EVALUATION

Reports directly to and is evaluated by the companys Lead Retail Activation Manager and overseen by the companys Vice President.Additionally, all roles are responsible to the E.&J. Gallo Business Development Manager in market.

The above description is intended to describe the general content of and requirements for the performance of the job of the On Premise Specialist. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason. Qualified candidates should send RESUME & COVER LETTER to ...@strategicgroup.tv

Company:
Strategic Group - Marketing Agency

Employment Type:
Full Time

Industry Sectors:
Beer - Sales/Marketing

Date Posted:
8/22/2025

Job Title:
On Premise Specialist

Company:
Strategic Group - Marketing Agency

Employment Type:
Full Time

Compensation/Salary:
$60,000.00 - $75,000.00 per Year

Industry Sectors:
Beer - Sales/Marketing

Date Posted:
8/22/2025

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