Job Details

Job Summary:
Our client is seeking a Content Analyst to join their team! This position is located in San Francisco, California.

Duties:

• Analyze content performance using CPS, tracking acquisition, engagement, and conversion metrics across different content types, regions, and audience segments
• Transition the CPS model from percentile-based scoring to fixed performance thresholds, leveraging historical and industry benchmarks
• Incorporate multi-touch engagement tracking to assess content influence beyond direct conversions, ensuring holistic measurement
• Develop a strategy for measuring content performance both within agents and generated by agents, and tying that to attribution
• Work with analytics tools such as: Tableau, Google Analytics, Snowflake to build out the CPS score and automate reporting
• Partner with content marketing teams, SEO strategists, and digital analysts to align content performance with business goals

• Bachelor's degree in Marketing, Data Analytics, Business Intelligence, or a related field
• 3+ years of experience in content or web analytics, marketing analytics, or digital performance measurement
• Strong proficiency in SQL
• Strong analytical skills with experience in statistical modeling and data analysis
• Advanced knowledge of data visualization tools such as Tableau
• Experience working with content/web performance metrics, engagement analytics, and conversion tracking
• Strong communication and presentation skills, with the ability to engage stakeholders across teams
• Experience with data transformation such as: expanding and collapsing multi-value fields
• Hands-on experience using Snowflake and Google BigQuery
• Familiarity with AI-driven content analytics and engagement tracking
• Understanding of content marketing strategies, including SEO, audience segmentation, and user journey mapping
• Knowledge of paid and organic traffic analysis and their impact on content performance
• Experience with marketing attribution models and multi-touch attribution analysis
• Background in A/B testing methodologies and experimentation frameworks for content optimization

• Medical, Dental, & Vision Insurance Plans
• 401K offered