Job Details

About the Role

Director, Brand Voice and Tone at Salesforce is a strategic creative leader responsible for shaping and maintaining the brand voice across all communications, ensuring consistency, differentiation, and alignment with the overall brand strategy.

Key Responsibilities

• Develop and implement a consistent, differentiated brand voice across all communications to resonate with target audiences.
• Create enablement resources and lead training for cross‑functional writers and communicators.
• Ensure high‑visibility copy in brand campaigns and keynotes is clear, aligns with brand guidelines, and reflects the brand voice.
• Provide creative direction for campaigns and projects, ensuring all content aligns with the overall brand strategy.
• Maintain exceptional writing and editing skills, adapting to varying styles and tones.
• Partner deep with Brand Strategy & Messaging to communicate the brand's unique identity.
• Leverage modern tools, including AI, to scale the Salesforce brand voice efficiently.
• Collaborate closely with marketing, design, product, and other teams to ensure brand consistency and effective content creation.
• Lead and communicate with stakeholders, motivating and guiding teams while providing constructive feedback.
• Build strong relationships with diverse teams across the organization.
• Adapt tone for different audiences, platforms, and contexts across marketing and communication channels.

Qualifications

• 15+ years of copywriting experience, with 5+ years leading brand voice in an agency or in‑house creative team.
• Experience leading brand voice for a world‑class company, leveraging technology, SaaS, or enterprise products (preferred).
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field (preferred).

Skills & Competencies

• Excellent writing, editing, and proofreading skills with meticulous attention to detail.
• Strong conceptual thinking and the ability to translate strategic messaging into compelling copy.
• Skilled teacher – able to coach and train people to deploy brand voice through workshops and feedback.
• Expert use of AI writing tools at both individual and organizational levels for scale and enablement.
• Strong collaboration, communication, and presentation skills.
• Ability to adapt writing style and tone of voice for diverse audiences and platforms.
• Portfolio showcasing brand‑driven storytelling and impactful campaigns across various formats.

Benefits

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

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Posting Statement

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in a workplace that's inclusive and free from discrimination. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit, independent of race, religion, color, national origin, sex, sexual orientation, gender expression, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.