Overview
Join to apply for the Account Manager, Social Media role at Highwire.
Base pay range: $90,000.00/yr - $105,000.00/yr
About Us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. The most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
We are looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Key Responsibilities
- Develop and implement social media strategies for clients that encompass content, channel, and audience; align to client goals; and demonstrate business impact through insights and analysis
- Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including content development, community management, publishing best practices, channel strategy, and analytics
- Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management
- Manage multiple projects and/or accounts with the ability to manage up and down to meet deadlines and stay on budget
- Produce social-first copy and creative content aligned to channel best practices, including copywriting weekly social media calendars where needed
- Manage 1-2 direct reports
- Build trusting relationships with clients as a day-to-day contact
- Support new business efforts for the Agency, including research and pitch development
Requirements
- 5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an agency setting
- Deep knowledge of social platforms (LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube) including organic and paid strategies
- Baseline knowledge of earned media and marketing tactics and how social activations integrate
- Experience with B2B technology, security and digital health brands is a plus
- Ability to adjust digital strategy, voice and tone quickly based on client and audience
- Experience with social media management, influencer management, analytics tools (Sprinklr, Sprout Social, Muck Rack, Brandwatch a plus)
- Management experience for program strategy and direct reports
- Passionate about teaching and mentoring team members and collaborating with digital team leadership and account teams
- Awareness of latest social and digital trends
Highwire Perks
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model
- Excellent vacation policy including extended breaks for summer and winter holidays
- Empower Hours on Fridays; team can log off by 3pm
- 401K Match
- Medical and dental benefits / FSA
- Paid Parental Leave
- Commuter Benefit
- Curiosity Stipend of $100 annually for books, exhibitions, etc
- Cell phone reimbursement
- Wellness benefit
- Calm Meditation App
- Donation Match
- Full-time writing coach
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
Salary is based on a range of factors that include relevant experience, knowledge, skills, qualifications, and geography.