Job Details
Demand Generation Manager
2025-10-08 Peregrine San Francisco,CAJoin to apply for the Demand Generation Manager role at Peregrine
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Join to apply for the Demand Generation Manager role at Peregrine
Backed by leading investors from Silicon Valley, Peregrine supports public safety agencies across the country — from Los Angeles to Louisville to Atlanta — empowering public servants to improve operations and make better decisions in the moments that matter. Today, our technology is used by customers to serve more than 30 million Americans. We're motivated to build technologies by partnering with our customers; we listen to their needs, learn from their experiences, and develop effective solutions to help them achieve transformational outcomes. Together, we're creating safer communities, protecting privacy and civil liberties, and helping everyone in America thrive.
We are a team of public service entrepreneurs who are passionate about solving hard problems. We trust and help each other, and love diving into challenges together. We believe empathy, curiosity, integrity, courage, and excellent execution are key to building impactful software. If mission-focused work is your north star, come build with us. We're just getting started.
About The Role
As Peregrine's first Demand Generation Manager, you'll play a critical role in driving scalable, 1-to-many marketing programs that complement our field marketing efforts. You'll be responsible for building and optimizing campaigns across multiple channels with a sharp focus on generating pipeline and reaching our target audience in state and local government.
This is a strategic and execution-oriented role with a direct impact on revenue growth.
What You'll Do
- Own campaign strategy and execution for webinars, paid media, email marketing, nurture programs, and other digital channels.
- Develop and launch full-funnel campaigns to drive awareness, engagement, and pipeline acceleration.
- Partner with field marketing to turn themes resonating in the field into cross-regional initiatives.
- Track and report on key performance metrics; use data to assess effectiveness and continuously optimize efforts.
- Understand and tailor messaging to resonate with target audiences within public sector.
- 5+ years of experience in demand generation, campaign management, or digital marketing.
- Proven ability to build pipeline through multi-channel programs and campaign ownership.
- Experience marketing to government, public safety, or regulated industries is a strong plus—or a demonstrated ability to quickly understand complex buyer landscapes.
- Strong grasp of marketing automation tools, CRM platforms, and campaign analytics.
- Bias for action: you move fast, experiment often, and adapt based on data.
- A team player who thrives in a startup environment and is excited to build from the ground up.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Software Development
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