Job Details

Director, Talent Marketing, Football — Wasserman

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

You will support the successful representation of top collegiate and pro football talent as a sales and marketing person in the Division. This position reports to the SVP, Football Partnerships and Marketing and the EVP level Division agents. The chief purpose of the role is to generate traditional endorsement, appearance, licensing, and other commercial related revenue for Wasserman's football clients. The position is also responsible for supporting the day-to-day needs of clients, senior-level agents, and talent marketing leadership, helping to accomplish client related sales, media, and marketing efforts. This includes talent sales, branding, public relations, digital marketing, social media, and content development, as well as participating in new business development efforts. These efforts will consist of prospecting sales leads and marketing material development along with new business development efforts such as client recruitment. It will also include interfacing with clients, their families and extended network to support the agents in managing the needs and expectations from a marketing perspective.

What You'll Do

• High focus on sales, client service, networking and market research; responsible for prospecting, outbound sales calls and pitches
• Work with lead agent on client recruitment and retention of priority clients
• Build rapport with priority clients and be a resource for them in all off-field marketing opportunities
• Establish brand, agency and media relationships that lead to brand partnerships, barter relationships and high-end gifting opportunities
• Create branding and marketing materials for current Wasserman Client roster
• Assist marketing leadership with managing relationships with existing partners; ensures the client's contracts are fulfilled; approves marketing and advertising materials
• Assist with the development of client content, including PR efforts, and sourcing and negotiating content and media deals under the supervision of senior agents and marketing leadership
• Work with colleges, leagues, player associations, teams, and team sponsors to secure content marketing opportunities for clients through brand activations, content development, league and team partners, as well as media alliances
• Handle logistics leading up to and throughout major events, including bowl games, drafts, Pro Bowls, and Super Bowls
• Maintain timely, thorough, and accurate account receivables, department databases and generate reports as required, including through Salesforce
• Manage incoming queries for clients and provide regular updates to agents and client service representatives
• Monitors client competitions to keep up-to-date on client careers
• Travel to spend face time with clients to support off-field business affairs and build genuine relationships to assist in client retention
• Support management team's client recruitment efforts and assist in recruitment of athletes by cultivating industry relationships and relationships with potential clients
• Meet both personal and department annual sales goals set by talent marketing leadership
• Contribute to partnership development in other sport verticals and with non-football clients when applicable

What We're Looking For

• Bachelor's degree in related field, preferably in sports management, content, sales, marketing, communications, or public relations
• Minimum of 6+ years' experience in sports industry sales or marketing role, preferably within football
• Advanced knowledge of developments in athlete branding, social media, corporate communications, and trends in the sports industry
• Persuasiveness skills to successfully negotiate on behalf of the client's interests
• Flexibility in scheduling and the willingness to travel, work nights, weekends and holidays
• Ability to prospect and research marketing and media partnerships on behalf of the clients
• Advanced skills in Microsoft Office, PowerPoint, Photoshop, Illustrator, Salesforce, and InDesign to create decks, client bios and edit photos
• Strong understanding of social/digital media
• Well-developed communication skills, creative thinking and writing skills; strong analytical, organizational, and project management skills
• Ability to build strong, lasting relationships internally and externally; ability to anticipate problems and manage expectations; ability to maintain confidentiality and professionalism; ability to exercise discretion, sound judgment and initiative

Base salary range: $100k - $110k, plus bonus potential if applicable for role. Actual base salary is dependent on several factors including market dynamics, location and region, experience, and other considerations. The salary range listed is one component of the total compensation package. Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Senioriry level

• Mid-Senior level

Employment type

• Full-time

Job function

• Human Resources

Industries

• Entertainment Providers