Job Details

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US) role at Abe. We're launching a specialized consultancy focused exclusively on social media advertising within the Directive family. This agency will be a hub for innovative LinkedIn strategies for B2B clients, with the goal of helping clients reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

Roles & Responsibilities

• Oversee and lead a collection of social media accounts


• Serve as direct support to client contacts


• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements


• Build strategies for clients each quarter


• Create, maintain, and optimize budgets for paid media campaigns


• Provide fractional support for internal marketing in support of a boutique agency within Directive


• Deeply understand client positioning and unique value propositions


• Confirm lead routing is accurate within a CRM


• Responsible for personal productivity and utilization


• Work directly with the Associate Director to align internal and client goals


• Understand the value of programmatic campaigns


• Drive cross-sells, upsells and referrals via client relationships and professional networks


• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients


• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads


• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more


• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more


• Ability to delegate to junior team members to ensure joint success


• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization


• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to drive data‑driven decisions


• Ability to drive results and measure via OCT


• Experience with audience segmentation by tier, job title, etc.


• Proven and measurable success with mid-market or enterprise accounts


• Ability to translate strategy into actionable insights and tell compelling stories with data


• Balanced, competitive and curious attitude; a true problem solver


• Tends to stay at the cutting edge of the industry, always seeking opportunities to grow and share knowledge


• Strong organizational skills with the ability to prioritize and manage multiple projects


• Quality-minded and passionate about advertising with integrity


• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate alignment with our core values in all interactions


• Effectively manage approximately five mid-tier and enterprise accounts


• Meet and exceed department KPIs, including client growth and goal attainment (North Star Metrics and Client Satisfaction scores)


• Build client trust and relationships that support renewals


• Cross-sell services that align with client goals


• Clearly communicate results with client contacts and executives


• Make strong, data-driven decisions to guide account strategy

Benefits

• Base salary: Directive's recommended range for this US-based role is $85,000–$95,000 USD, with potential for bonus eligibility. Actual salary may vary based on compensation practices, skills, and experience.


• Medical, dental, vision plans; disability and life insurance coverage for you and your family


• Employer contributions: 100% for you; 50% for dependents


• Benefits to support the whole person:
  
  
  
  • Mental health: Access to certified therapists via Spring Health and Headspace
  
  
  • Physical health: Physical therapy through Omada; fertility support; virtual workouts; One Medical membership
  
  
  
  


• Time off: Unlimited PTO (minimum 2 weeks), paid company holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), paid parental leave


• Financial: Traditional and Roth 401(k) with a 3% company match


• Bonus: Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established operations; current work authorization and residency in the country are required for global locations. This role may operate 100% virtually from your home office and uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application or during the selection process, please contact ...@directiveconsulting.com.

Additional Information

At Directive, People First is a core value. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services