Job Details

Were looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for LendingClubs suite of lending and banking products. This role is pivotal in driving acquisition, remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value. As the Sr Director of Lifecycle Marketing, you will lead a high-impact team responsible for our owned marketing channelsincluding Email, Push, SMS, In-Product, and In-App messaging. Youll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue and customer growth. Youll work closely with Product, Data, Brand, and Growth Marketing teams to drive cross-functional alignment and impact. What You'll Do. Lifecycle Strategy & Vision: Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell. Drive ...Director, Marketing, Lifecycle, Leadership, Team Leader, Customer Engagement, Business Services