Job Details

Join to apply for the Director, Global E-commerce role at PAX

The Company
Join a dynamic high-growth, mid-size consumer electronics company based in San Francisco known for science-based product innovation with a global distribution footprint. We design, manufacture, and market award-winning products recognized for quality and design. PAX has been recognized by The New York Times' Wirecutter, TIME, Fast Company, GQ, Gear Patrol, Marie Claire, Vice, mg Magazine, High Times, and more, and is committed to sustainability as the only cannabis brand certified Plastic Negative across all product lines by rePurpose Global. Our team is entering our next phase of growth and are excited to bring in a proven e-commerce leader.

Role & Responsibilities

• Co-lead the e-commerce strategy and provide business oversight for the US, Canada and EU markets.
• Directly oversee e-commerce financials, revenue forecasting, and performance reporting.
• Lead demand generation and promotional planning including paid media, SEO, and email marketing.
• Develop data-driven customer acquisition strategies and manage related agency engagements.
• Oversee e-commerce technical platforms and related agency service providers.
• Build and execute a global growth marketing roadmap — funnel optimization, A/B testing, retention programs, and loyalty strategies.
• Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition with efficient CAC.
• Partner with brand/creative to test messaging, landing pages, and conversion flows.
• Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV.
• Establish a culture of experimentation and data-driven iteration across campaigns and site experiences.
• Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives.
• Mentor and develop direct reports while fostering a culture of accountability, innovation and impact.
• Provide performance updates and recommendations to the VP of Marketing and executive leadership.

Qualifications

• 10+ years' experience in e-commerce leadership, preferably in consumer electronics or related industries.
• Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify.
• Advanced knowledge of modern digital advertising and demand generation strategies.
• Strong analytical and strategic mindset, with P&L ownership experience.
• Experience leading cross-functional and remote teams in a fast-paced environment.
• Excellent communication, presentation, and organizational skills.
• Bachelor's degree required; MBA or similar preferred.
• Occasional travel to San Francisco, CA headquarters required.

Pax Perks & Benefits

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support

Compensation

In addition to the benefits above, this role pays $180k + bonus + equity. This pay range represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee.

PAX VALUES

Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.

Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.

Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team.

Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.

Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.