Job Details

The Sr. Channel GTM PMM for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Creative Cloud products and more through the Higher Education channel business.

You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal Client teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.

You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

• Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
• Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
• Identify and prioritize target customer renewals/segments in collaboration with channel sales leaders to optimize channel reach and impact.
• Translate messaging into channel-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
• Collaborate closely with Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies.
• Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
• Partner with channel marketing to establish frameworks that deliver pipeline growth across offerings
• Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

• BS/BA with 8+ years in marketing, software, high tech, or management consulting
• Channel/reseller experience a plus
• Proven leadership of cross-functional B2B teams driving impactful business initiatives
• Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
• Global cultural awareness and collaboration with in-region teams