Job Details

Principal Product Marketing Manager

  2025-09-10     Varite     San Francisco,CA  
Description:

Pay Rate: $123.23 - $127.46

Candidates must be local to the bay area (San Francisco or San Jose) and work a hybrid schedule.

Duites:

  • Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
  • Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
  • Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
  • Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
  • Translate market and competitive insights into product and GTM recommendations.
Skills:
  • 8-10+ years in product marketing, growth marketing, or SEO-focused roles.
  • Focus should be on true product marketers. Do not want to see general marketing managers for this role.
  • Expertise in SEO execution and proven success scaling use case strategies.
  • Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement.
  • Strong communicator with ability to craft compelling narratives and influence cross-functional partners.
  • nalytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
  • Experience in SaaS, productivity, or digital products preferred.
Education:
  • Bachelor's degree in Marketing, Business, Communications, or related field required.
  • MBA or advanced degree preferred.


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