Job Details

Overview

Product Marketing Director, Meta Horizon Economy — Meta

Meta Horizon Economy is building the core flywheel of consumer and creator value across VR and mobile experiences, including the Horizon Store, Meta Avatar wearables and digital goods, and platform quests and rewards.

Responsibilities

• Lead a high performing team of product marketers, manage team performance, and support career development and growth
• Manage product marketing strategy and execution for the Meta Horizon economy product experiences
• Partner with product leadership to influence product and business strategy with a view of customer and creator needs and market opportunities
• Manage and maximize the ROI of a budget to support the VR and mobile content ecosystem
• Collaborate with key stakeholders to advance project milestones and drive product-market fit, including prioritizing audience use cases, needs, and identifying and sizing key markets
• Design and lead go-to-market and growth strategy, communications, and execution with Product Management, Marcom, Communications, and Product Growth teams to achieve business goals
• Foster productive internal partnerships, influence, resolve conflicts, build alignment, and work across teams to execute strategy
• Build a trusting, inclusive organization that values diverse perspectives

Minimum Qualifications

• 15+ years of experience in marketing, product management, management consulting, business strategy, or a related field
• 10+ years of experience in product marketing developing go-to-market strategies and partnering closely with product teams
• Experience managing a high volume of complex and ambiguous programs with significant self-direction
• Experience creating market requirement documents, including audience definitions, positioning statements, and value propositions
• Experience working in a fast-paced, entrepreneurial environment, adapting, spotting issues early, and escalating when needed
• Experience building partnerships with Product Management and cross-functional teams to shape multi-year product roadmaps and go-to-market strategies
• Experience building, launching, and scaling products and bringing products to market
• Experience identifying and analyzing complex, long-term problems and driving solutions
• Demonstrated balance of creative and analytical thinking with data-driven execution

Preferred Qualifications

• MBA or related Masters degree or equivalent experience
• General management experience driving business growth
• Experience with virtual economies or storefronts in games, gaming, or consumer mobile apps
• Experience leading and motivating a diverse, multidisciplinary team across regions
• Domain knowledge in metaverse, social gaming, AR/VR, wearables, and related platforms

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology. Meta is an Equal Employment Opportunity and Affirmative Action employer and may leverage AI/ML in recruitment where allowed by law. Reasonable accommodations are available for candidates with disabilities.

Compensation

Base pay range: $232,000/yr – $296,000/yr plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Employment details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet