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Manager 2, Performance Marketing - Web Optimization

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Manager 2, Performance Marketing - Web Optimization

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Overview

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Overview

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending.

As a Team Lead on the Growth Lifecycle Marketing team, you will lead marketers who are responsible for driving: the end to end campaign strategy (defining the audience, creative, content), through to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to run rapid funnel & landing page optimization tests to improve conversion rate and drive adoption of our Quickbooks platform.

What you'll bring

• 10+ years of digital marketing, web optimization, conversion rate optimization experience in b2c or b2b digital marketing with 3+ years of experience as a people manager
• Excellent leadership skills, demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels
• Strong aptitude for operational excellence and project management workflow excellence
• Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance
• Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points.
• Ability to manage multiple complex projects, stakeholders, and competing priorities
• Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns
• High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
• Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools
• Bachelor's Degree required
  
  

How you will lead

• Oversee a team of Lifecycle Marketing Managers to ensure the successful execution of multiple end-to-end customer journey campaigns and landing page optimization tests
• Manage workload across the team, ensure rigorous prioritization with cross-functional partners, remove barriers to execution, collaborate with partners to move projects forward
• Lead the strategy, development and execution of funnel / conversion rate optimization tests that aim to drive increased adoption of the Quickbooks platform
• Develop and maintain a deep understanding of user behavior on landing pages, leveraging qualitative and quantitative data to inform hypotheses
• Collaborate with cross-functional teams (product, design, analytics, engineering) to identify opportunities for conversion rate improvement and drive the learning agenda
• Provide direction to build program test plans. Perform and analyze A/B split testing along with analysts to inform data-driven recommendations for future tests
• Vet and prioritize incoming requests both for the team and cross-functional partners.
• Manage performance, provide regular feedback, and set performance goals for the team to ensure that they are aligned with the holistic growth team objectives & KPIs.
• Attract and retain top talent while developing Lifecycle Marketing Managers to maintain a higher performance culture
  
  

Intuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position Is

Bay Area California $171,500 - $231,500

Southern California $159,000 - $215,500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionResearch, Analyst, and Information Technology
• IndustriesSoftware Development

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