Job Details

(USA) Director, CategoryLead – Toys & PopCulture (Collectibles)

Join to apply for the (USA) Director, CategoryLead – Toys & PopCulture (Collectibles) role at Walmart

This range is provided by Walmart. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$143,000.00/yr - $286,000.00/yr

Position Summary

Own and scale Walmart Marketplace's newest growth initiative — Collectible Toys & PopCulture. With founder‑level autonomy and Fortune‑1 resources, you'll set the vision, build the team, and deliver the P&L that will make Walmart the #1 destination for collectors.

What you'll do

You'll move with startup speed—laying the foundations, influencing site and product roadmaps, testing new engagement models like live commerce, striking deals and landing exclusives, and launching fan activations at events such as Comic‑Con—while leveraging Walmart's unmatched reach and logistics. If you live at the intersection of pop culture and marketplace innovation, and if building is your passion, this is your career‑defining role.

Key Responsibilities

• Strategic Leadership & P&L Ownership: Develop the end-to-end business strategy and vision for the category. Own the full P&L, driving GMV and profitability through data analysis, forecasting, and planning. Architect assortment strategy, launching new sub-categories.
• Ecosystem & Partnership Development: Build brand acquisition and growth playbook, forge relationships with brands like LEGO and Mattel, and build strategic partnerships with IP holders and influencers.
• Go-to-Market & Community: Collaborate with marketing to create a compelling customer experience, pioneer new growth channels, and embed yourself in the community to build loyalty.
• Team & Cross-Functional Leadership: Recruit and coach a high-performing team, influence product and engineering roadmaps, and collaborate with merchandising teams for a cohesive strategy.

Who You Are

• Proven P&L owner with marketplace growth experience.
• Relationship-driven, data-guided, outcome-obsessed.
• Thrives in ambiguity, moves fast, and executes well.
• Excellent communicator, passionate about toys, collectibles, and pop culture.

Minimum Requirements

• 10+ years category/marketplace leadership with full P&L accountability.
• 5+ years leading and developing teams.
• Experience developing and executing complex business strategies.
• Proven negotiation skills for brand/licensing deals.
• Advanced analytics skills (Looker, Tableau, etc.).
• MBA or equivalent degree.
• Willingness to travel ~20%.

Bonus Qualifications

• Deep network with licensing/IP owners.
• Experience with live commerce or creator-economy programs.
• Active participation in industry events or collector forums.

Walmart offers competitive pay, bonuses, health benefits, 401(k), stock options, and other benefits, including paid time off, education programs, and more. For details, visit

The annual salary range is $143,000 - $286,000, with additional performance bonuses and stock options.