Job Details

Overview

We are seeking a Senior Product Marketing Manager to lead product marketing for Fieldguide's Advisory segment (including cybersecurity, IT advisory services, and IT compliance assessments like ISO, HITRUST, PCI, CSA). This person will ensure that our Audit-Grade Field Agents are positioned as the optimal choice for advisory firms in a new market paradigm.

We're based in San Francisco, CA, but remote-first and support work from anywhere. We're backed by top investors and value diversity, inclusion, and growth. As an early-stage startup, you'll have the opportunity to shape the future of business trust and help practitioners achieve better work-life balance.

Responsibilities

• Messaging & Positioning: Craft differentiated positioning and storytelling for Audit-Grade Agents by articulating clear value across practitioner-critical workflows within Advisory.
• AI Capabilities Translation: Translate Fieldguide's AI capabilities into practitioner language, making Field Agents tangible and trustedprofessional standards within the industry.
• Go-to-Market: Drive launches for new advisory-focused products and features, owning end-to-end GTM planning, execution, and measurement.
• Partner with Demand Gen and Sales Enablement to create campaigns, collateral, competitive battlecards, demos, and customer stories that accelerate adoption.
• Act as the voice of the market—deeply understand workflows, needs, and blockers.
• Conduct win/loss analysis, advisory research, and competitive intelligence to inform roadmap and GTM strategy.
• Cross-Functional Influence: Help scale Fieldguide's AI-powered PMM function—building systems and playbooks that can be replicated across product lines and business units.
• Partner with Product, Sales, Customer Success, and Partnerships to shape the advisory roadmap and ensure alignment in positioning & storytelling.

Required Qualifications

• 5–7+ years of PMM experience, with a track record in B2B SaaS or enterprise technology.
• Domain expertise in advisory services, compliance/risk management, audit, or finance (Big 4/ CPA background strongly valued).
• Exceptional storytelling and communication skills for practitioners, executives, and the market.
• Strong executional ability to translate strategy into action across campaigns, enablement, and product launches.
• Comfort marketing AI/ML-driven products; translate technical concepts into business value with clarity.
• Ability to thrive in a fast-paced, category-creating environment with strategic and operational focus.

Bonus Points If You Have

• Proficiency with marketing automation and workflow tools (e.g., n8n, Zapier) to build scalable PMM infrastructure & systems.

About Fieldguide

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.
• Fast - Launch fast with excellence, iterate to perfection.
• Lovable - Deliver happiness & 11-star experiences.
• Owners - Execute & run the business with ownership.
• Win-win - Create mutual value & earn trust for life.
• Inclusive - Scale the best ideas with inclusive teams.

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules

Compensation Range: $150K - $175K

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development

Referrals increase your chances of interviewing at Fieldguide by 2x