Job Details

Overview

Join to apply for the Director, Go-To-Market, UCANZ role at Crunchyroll

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

About The Role

We're looking for a strategic, growth-minded leader to drive expansion across the US, Canada, Australia, and New Zealand (UCANZ). In this high-impact role reporting to the VP of GTM & Partner Marketing UCANZ, you'll shape and execute go-to-market strategies that drive subscriber and revenue growth across the region.

As the Director of Go-To-Market, UCANZ, you're analytical, collaborative, and tuned in to the region's media, business, and cultural landscape. You'll be a trusted advisor to leadership and lead a focused team working to expand our reach and grow our fan base across UCANZ.

Core Responsibilities

• Lead GTM strategy and execution across UCANZ, covering Crunchyroll's owned platforms and key partners
• Translate regional goals into market-specific plans across content, product, and marketing
• Drive major launches, campaigns, and strategic deals with telcos, retailers, and payment providers
• Develop full-funnel campaign strategies in collaboration with Lifecycle, Content, and Paid Media teams
• Manage media budgets and test campaigns to maximize top-of-funnel growth
• Leverage local insights to optimize messaging, targeting, and timing
• Provide local insights to inform content and product decisions
• Set KPIs, measure impact, and consolidate market performance data
• Partner with Strategy and Finance teams on subscriber targets and growth planning
• Collaborate with global teams to coordinate launches and regional growth initiatives
• Lead Regional Growth Summits and cross-functional planning efforts
• Build and mentor a focused team of GTM Strategists

We are considering applicants who are available to work a hybrid schedule, with three days per week onsite at our San Francisco office.

About You

• 10+ years in consulting or strategy, with hands-on experience in OTT, global entertainment, or consumer tech
• Deep understanding of the US, Canada, Australia, and New Zealand media markets (including non-English-speaking audiences)
• Experience launching and scaling go-to-market strategies in high-growth environments
• Strong skills in business planning, financial modeling, and data-driven decision-making
• Comfortable working across time zones and collaborating with global teams
• Clear, confident communicator and cross-functional team leader
• Passion for anime, entertainment, or pop culture is a big plus

About The Team

Crunchyroll's expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated (O&O) platforms and high-profile third-party distribution partners.

Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

Pay Range: San Francisco, CA $171,000—$210,000 USD

About Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs:

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights:

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Seniority level

• Director

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Entertainment Providers

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