Job Details

Gap Inc. Head of Brand Strategy - Old Navy

  2025-09-04     BoF Careers     San Francisco,CA  
Description:

Gap Inc. Head of Brand Strategy - Old Navy

The Head of Brand Strategy for Old Navy establishes the long-term strategic direction of Old Navy in partnership with the Old Navy Leadership Team. This role reports to the Chief Business and Strategy Officer with a dotted line to the Old Navy brand President. It is a key leadership position in strategic change initiatives to drive growth, develop business, brand, channel and product strategy, and drive new business development opportunities. The leader will bring together end-to-end strategies across functions and help formulate all aspects of Old Navy's strategy from market and competitor research to initiative management and business development activities. The role manages members of the strategy team and collaborates with Gap Inc. strategy teams to ensure brand and functional strategies are laddered and executed.

Salary Range: $320,000 - $350,000 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

What You'll Do

  • This leader will be a member of the Old Navy Leadership Team and occupy a highly visible leadership position in the corporation and represent the strategic agenda of our senior-most leaders.
  • Develops long-range business strategy and annual operating plan at the enterprise level ensuring Old Navy brand strategy aligns with Gap Inc. business goals.
  • Articulates clear and compelling storylines that drive action.
  • Weaves enterprise agenda into divisional priorities and plans; Structures and monitors the work of multiple groups and projects.
  • Partners closely with Finance to drive the right strategic decisions and investments, including the annual planning process and works in partnership and as a trusted thought leader with the brand and function leaders to inform and influence business strategies (e.g., pricing, brand architecture, infrastructure, channels, new markets).
  • Develops and leads transformation efforts; Identifies and vets new business opportunities for Old Navy and architects/alliances/investments/acquisitions.
  • Drives innovation strategy by identifying emerging trends, fostering a culture of innovation, and implementing initiatives that enhance competitive advantage and business growth.
  • Develops and executes go-to-market strategies, ensuring successful product launches and market penetration, and aligning with overall business objectives.
  • Lead a team of Old Navy strategists while maintaining deep partnership with the community of strategists across the brands and function.

Who You Are

  • Strategy consulting and corporate strategy experience with deep knowledge of apparel, retail, customer and digital (or commiserate experience in consulting, corporate finance and investment banking).
  • Bachelor's degree and MBA strongly preferred; demonstrated success in advancing and growing businesses globally.
  • Exceptional problem solving and analytical skills; ability to frame new, ambiguous and complex issues; able to generate insight through rigorous analysis.
  • Deep expertise in customer and market strategy.
  • Turnaround and transformation efforts, including business model innovation, operating systems development, large scale cost improvements, and organizational restructures and effectiveness.
  • Mergers and acquisition expertise including market research, prospect identification, due diligence, negotiation and post-merger/acquisition integration; experience with progressive and innovative consumer insights efforts.
  • Strong leadership abilities, including the ability to develop talent and build a high performing team; strong influence skills and ability to work successfully with peers; a true team player.
  • Ability to work effectively with senior executives, including Brand President and Board of Directors; strong communications and presentation skills; Desire and ability to work in a matrixed organization.

Benefits

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five on-the-clock hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.
  • For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Seniority level

  • Executive

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Advertising Services

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