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Join to apply for the Senior Product Manager, AI Experiences role at Electronic Arts (EA)

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Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Who we are

The future of entertainment is interactive, and our Ventures Group plays an important role in this future by building content, culture, and community that take us Beyond Gaming. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandom, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem

What We're Building

Project Air is a new kind of mobile platform — part creative stage, part storytelling tool, part social experience — powered by AI and real-time interaction.

We're building a space where people don't just watch or post — they create, perform, and co-invent new characters, stories, and worlds. It's expressive, emotional, and deeply interactive.

The Role

As Senior Product Manager, AI Experiences, you'll help define, prototype, and ship next-gen mobile entertainment powered by generative AI. You'll be at the intersection of bleeding-edge technology and human creativity, building features that enable users to experience an entirely new category of entertainment.

You'll work closely with designers & engineers to craft end-user experiences that feel intuitive, expressive, and magical. From product strategy, to prototyping new AI experiences, to go-to-market planning, you'll help turn ambitious ideas into delightful, real-world products.

You'll report to the Head of Product and be among the first PMs on the team, with enormous opportunity to shape the product and culture from the ground up. This is a hybrid role, based in Redwood Shores.

Responsibilities

• Lead the development of AI-driven interactive features for key product surfaces
• Define product requirements through user insights, prototyping, and competitive benchmarking
• Partner with Design teams to design, prototype, and implement delightful real-time experiences
• Collaborate with engineering on end-to-end execution: from architecture decisions to launch QA
• Lead and execute go-to-market strategies for key product surfaces—owning product marketing initiatives, designing and optimizing growth loops, and establishing scalable systems for collecting and acting on community feedback
• Design and run experiments (A/B tests, qualitative feedback loops) to validate hypotheses and improve core loops
• Build benchmarks and systems to select, prompt, and evaluate models for optimal performance
• Stay up to date on the minute-to-minute pulse of developments in the generative media space to help us move fast, smart, and responsibly
• Contribute to the long-term product vision, roadmap, and team rituals
  
  

Qualifications

• 4+ years in product management, with experience shipping consumer mobile products in genAI and social entertainment domains
• Experience launching and scaling mobile products, with a growth mindset and fluency in GTM best practices
• Comfort working in 0?1 environments - capable of independently generating new Ideas, designing systems and experiences, and building prototypes
• Strong understanding of the GenAI stack - from prompt engineering to model selection to evaluation techniques
• Track record of working with ML/Data Science teams on model training and deployment for consumer-facing features like recommendation systems
• Creative, empathetic, and excited by products that make people feel something
• Bonus: background in product design, AI research/deployment, or software engineering (especially in mobile, real-time, or expressive media)
  
  

Why Join Us

• Shape the soul of a product that blends AI, emotion, and play
• Work with a world-class, multidisciplinary team inside EA's Ventures group
• Invent new experiences at the intersection of storytelling, character, and real-time technology
• Help define the future of human-AI collaboration — from the inside
  
  

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco) *$160,600 - $249,300 USD
  
  

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Entertainment Providers

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