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Digital Marketing Coordinator

  2025-08-13     BAY AREA DISCOVERY MUSEUM     Sausalito,CA  
Description:

POSITION SUMMARY

The Digital Marketing Coordinator brings the Bay Area Discovery Museum's voice to life across our organic digital channels. This role focuses on creating content for social media, marketing emails, and the website—helping connect families to our programs, experiences, and mission. Reporting to the Associate Director of Marketing Communications, the Coordinator supports brand awareness and audience growth through thoughtful, timely, and engaging digital storytelling. The ideal candidate is a strong writer, visual storyteller, and detail-oriented communicator with a passion for connecting with families online.

The pay range for this role is $31.12/hour - $31.90/hour non-exempt

KEY ROLES AND RESPONSIBILITIES

  • Plan, create, and publish engaging content across the museum's organic social media channels, including Facebook, Instagram, LinkedIn, and YouTube, to grow awareness of all the museum's offerings, including visitation, membership, camps and classes, school and community programs, and fundraising events.
  • Stays current on social media trends and best practices. Contribute ideas to social media strategies in collaboration with the Associate Director of Marketing Communications.
  • In partnership with Associate Director of Marketing Communications manages the social media calendar and schedules social media posts based on upcoming programs, events and opportunities.
  • Creates compelling, shareable short-form video and photo content for digital channels, including planning, producing and editing creative assets. Maintains and organizes image archives and content uploads.
  • Spearheads the museum's influencer outreach efforts by identifying relevant family-focused content creators, coordinating visit logistics, sharing brand assets and talking points, and tracking campaign content and engagement in collaboration with the Associate Director of Marketing Communications.
  • Regularly captures photo and video content. Dedicates at least one weekend day every other month to capture images, and at least three week days each month. Support special events and campaigns by capturing digital content as needed.
  • Writes clear, compelling copy tailored to each platform -- social media, marketing emails, and website content – while maintaining the museum's voice and tone .
  • Builds and schedules email campaigns using a WYSIWYG editor to support marketing initiatives across program and events. Assists with reviews and basic segmentation.
  • Regularly updates website content using WordPress, ensuring timely and accurate information about programs, hours, and events. Maintain business information on partner platforms like Google Business and Yelp.
  • Monitors and respond to public engagement across social media channels and review sites supporting a positive and responsive visitor experience.
  • Track and reports on key social media and email analytics to help evaluate success and inform future content and strategy
  • Support special events and campaigns with on-the-ground digital content as needed.
  • Additional duties as assigned.

    • SKILLS AND QUALIFICATIONS

  • 1 – 3 years of experience in a marketing role. Bachelor's degree or equivalent experience in marketing, communications, and/or a related field.
  • Demonstrated experience creating content for organic social media, including short-form video, stories, and carousel posts-especially on Instagram, Facebook, LinkedIn, and YouTube.
  • Basic photography, video editing and design skills; with experience using Adobe Creative Cloud (especially Photoshop, Lightroom, Premiere Rush, or similar) to create and adapt visual content for digital use.
  • Experience managing or supporting influencer marketing partnerships, including outreach, coordination, content guidance, and performance tracking.
  • Working knowledge of WordPress or other CMS platforms; comfortable updating web content and maintaining accuracy and consistency. .
  • Strong writing and editing skills with the ability to adapt tone across platforms.
  • Collaborative and creative team player with a positive attitude, who takes constructive feedback and is willing to contribute ideas.
  • Strong organizational skills with outstanding attention to detail.
  • Commitment to the museum's mission and interest in childhood development,

    • creativity, parenting, and STEAM knowledge.

  • Professional commitment to Diversity, Equity, Access, and Inclusion; thoughtful and open about the role of a workplace and a cultural institution in creating a sense of welcome and belonging for staff and visitors.
  • Willingness to work a flexible schedule as needed.

    • PHYSICAL REQUIREMENTS

    The employee is required to come and go from the work area; to frequently use a monitor, keyboard, mouse, and telephone utilizing safe ergonomic practices; to speak and listen; and to read and understand documents containing text, numbers, and images. The employee is frequently required to move from one location to another and sit, as well as to lift and carry objects such as laptops, books, files, and meeting setup materials weighing up to 15 pounds. The employee may frequently be required to reach and stoop, kneel, or crouch.

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    WORK ENVIRONMENT

    Predominantly works in an indoor office environment, moderate noise level, an indoor temperate environment, and light levels that are bright and conducive to minimal eye strain.

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