Job Details

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This range is provided by Fondo. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$165,000.00/yr - $185,000.00/yr

About Us

Fondo is the accounting platform for high-growth companies. 1,000+ startups choose Fondo to put their bookkeeping, taxes, and tax credits on autopilot.

Joining Fondo means becoming part of a dedicated and passionate team of Fondolorians who are deeply committed to enhancing the customer experience through continuous learning and innovation. We are a globally distributed team, primarily remote, with our headquarters in San Francisco, CA, and a dynamic office in Austin, TX. We believe in the boundless potential of our team members and are committed to fostering diversity and cultivating an inclusive work culture. Backed by renowned investors such as Y Combinator, Liquid 2 Ventures, Transmedia Capital, and others, Fondo stands out for its innovative approach. We invite you to become a key player in our team of Fondolorians, driving forward the innovation in financial management for startups.

Position Overview

We're hiring a Head of Marketing to lead our marketing strategy and execution as we scale from $10M to $25M in ARR. Reporting directly to the CEO, you'll own the marketing funnel and drive measurable growth through campaigns, paid acquisition, content, partnerships, and brand. We're looking for a hands-on leader who has driven growth in B2B startups, ideally from $5M+ to $25M+ ARR, and deeply understands how to market to startup founders. Former founders or marketers who've sold to founders will feel right at home here.

You'll bring deep expertise in at least one core marketing function (growth, demand gen, or content) and be ready to roll up your sleeves. Bonus if you've used HubSpot extensively.

What You'll Do

• Build and manage our growth engine that hits ambitious pipeline targets. Partner closely with sales to ensure your pipeline translates directly into revenue.
• Maximize conversion on Fondo's website using A/B testing and funnel optimization techniques to convert high-intent visitors.
• Push the limits of outbound automation, collaborating with engineers and marketers to develop new, scalable approaches to outbound growth.
• Innovate beyond the B2B marketing playbook. Find creative ways to use AI, automation, and data to drive growth. We want a first-principles thinker, not a checklist executor.
• Own the brand narrative, content engine, and thought leadership that make Fondo the default accounting partner for startups.
• Be scrappy and take pride in your work, willing to go deep into the work and get your hands dirty to hit ambitious goals
  
  

Qualifications

• 7+ years in B2B SaaS marketing with experience leading teams.
• Proven success driving marketing at companies in the $5M–$25M ARR range.
• Deep expertise in at least one core marketing function (e.g. demand gen, community, content, etc).
• Track record of delivering scalable lead-gen and growth programs.
• Experience in marketing to startups and founders. Bonus if you're a former founder yourself.
• Hands-on experience with HubSpot.
• Exceptional communicator, data-driven decision maker, and creative problem solver -- relentlessly resourceful.
• Must be based in the San Francisco Bay Area or willing to relocate.
  
  

Compensation And Benefits

• Competitive Salary: Based on experience, qualifications, and location.
• Performance Bonuses & Equity: Bonuses aligned with team and company-wide goals, plus stock options.
• Health Coverage: Medical, dental, and vision insurance.
• Retirement Savings: 401(k) plan with company match.
• Flexible Time-Off Policy: Take time when you need it.
• Work Environment: Collaborative, ambitious, and inclusive.
  
  

How To Apply

Excited about this opportunity? Complete the application and upload your resume along with a cover letter that tells us why you're the right fit to lead marketing at Fondo.

We Are an Equal Opportunity Employer

At Fondo, we are committed to fostering an inclusive workplace. We proudly uphold the principles of equal opportunity employment, ensuring that all employment decisions are based solely on job-related factors and individual merit.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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