Job Details

Title: Project Specialist
Location: Remote (Any time zone)
Duration: 3-month role to start, can be extended for the right candidate

Payrate:$29.28/hr. on w2

ALCOHOL GM CONSUMER POD, PROJECT SPECIALIST ROLE
Role: Alcohol General Management team's Consumer Pod operates in a space between Consumer Growth and Client's Platform, and we often need to quickly activate in-house marketing and improve operational efficiency to drive immediate business growth.

Responsibilities

• (Define Strategy: 10% of time) collaborate with GM team to define occasion strategy and approach
• (Lead Execution: 60% of time) support quick executional efforts and manage campaign execution from end to end
• (Drive Learnings: 30% of time) write campaign retros and identify best practices for future efforts, levering SQL to analyze campaign performance and identify what is working well and what isn't TRAITS FOR SUCCESS Comfortable with ambiguity, moving fast, and getting details right Self-Led - eager to learn with given resources Scrappy - act decisively and independently to get the job done quickly Efficient Operator - bias to action and detail-oriented Detail-Oriented - thorough troubleshooter, willing to invest what's needed to get the job done right Collaborative - clear & concise at managing updates with cross-functionals and communicating results

• Google Sheets / Excel - proficient.
• Able to create and manipulate data to report results and understand trends
• Campaign Manager - (learn on job).
• Able to set up & audit campaigns
• Figma - (can be learned on job).
• Able to create images for banners and emails using templates.
• Willing to learn more advanced level to create templates themselves
• SQL - basic understanding.
• Able to manipulate and write queries to pull performance metrics.
• The candidate will be given a few SQL exercises for assessment

• Able to prioritize an ongoing intake of projects Stakeholder Management
• Familiar with daily updates and working with many cross-functionals Data Analysis
• Able to pull performance across individual campaigns to to compile learnings and incorporate those into future work
• Speed and Consistency: This is a daily process
• we need someone who's able to be hands on, available, and all over it

• Manage and prioritize an ongoing intake of projects (with Fei) Daily cadence: Communicate with cross-functional teams to address any questions
• Example Projects: Typically 1-2 week turnarounds Promo & Marketing Activations Creatives (Banners, Emails, Header images) Merchandising Audits/ Campaign management Campaign Performance Tracking and Readouts for leadership
• Example Problems to Solve:
• Throughout contract period What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers etc. for the time invested What are ways to improve efficiency? E.g., by creating templates, reducing steps, re-allocating resources, etc.
• What this role supports differently from Ad Ops / Central Creative team: Alcohol experimentation Alcohol-specific POV on efficiencies & ROI from each work type Ad-hoc campaigns that require high-trust touch Learnings from your work can inform what we request in the future from Ad Ops and Central Creative