Job Details

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging—things previously disconnected from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world's largest consumer, retail, food, and pharmaceutical companies to change the way we make, distribute, sell, use, and recycle products.

Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm, and PepsiCo.

Wiliot is seeking a Corporate Marketing Director to join our team in San Diego. The ideal candidate has 5-8 years of progressive marketing experience with a proven track record of developing and executing successful marketing strategies that align with business objectives. S/he will be responsible for overseeing the planning and implementation of strategy and campaigns that drive brand awareness, engagement, and revenue growth. S/he will work with outside resources and cross-functionally with other teams and departments.

Please note this is a hybrid role requiring 3 days/week in-office.

Responsibilities:

• Corporate Marketing & Events: Help develop and execute a comprehensive marketing strategy that aligns with company goals, KPIs, and drives brand recognition, customer acquisition, and revenue growth. Plan and oversee corporate events, trade shows, and other marketing activities
• Brand: Ensure consistency in messaging and branding across all channels
• Content & Storytelling: Build a content engine; Partner with Product Marketing to generate compelling thought leadership materials, contributed articles, etc., for a variety of channels
• Campaigns: Collaborate with Demand Gen, Paid Media, and Sales teams to create and deliver marketing campaigns for each stage of the funnel via website, social media posts, webinars, etc.; Analyze performance to make data-driven adjustments to optimize results
• Digital Marketing & Influencer Relations: Supercharge Wiliot's presence across Owned and Earned channels to drive inbound interest and engagement
• Leadership: Provide guidance and support to team members to achieve team and individual goals
  
  

Requirements:

• Bachelor's in Marketing, Communications, or a related field
• 5 - 8 years' progressive experience as a Marketer working in a startup, preferably a B2B platform company; tech background is required
• Experience building narratives around technical differentiation and business value in emerging technology markets
• Strategic thinker who can translate technical capabilities into compelling market positioning
• Outstanding communication skills with the ability to simplify complex technologies for different stakeholders
• Ability to manage and deliver against multiple projects and prioritize in an evolving, fast-paced environment
• Strong analytical and problem-solving skills
• Bias for action and discretion
• Advanced proficiency working in PowerPoint; Possesses sharp visual organization of information
  
  

Preferred Skills:

• Supply chain or shipping & logistics industry experience
• Strong understanding of GEO/SEO/SEM
• Working proficiency in Adobe Illustrator or Figma
  
  

The salary range for this position is $130,000 – $170,000 annually.

Pay is based on several factors, including market location, and may vary depending on job-related knowledge, skills, and experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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