Job Details

Sr. Manager, Marketing Planning & Analytics

Job ID 10112472 Location New York, New York, United States / Burbank, California, United States / San Francisco, California, United States / Seattle, Washington, United States / Orlando, Florida, United States / Glendale, California, United States / Celebration, Florida, United States / Santa Monica, California, United States Business The Walt Disney Studios Date posted Apr. 09, 2025

Job Summary:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content.

Disney Streaming Services (DSS) Performance Marketing Planning and Analysis team is seeking a Senior Manager to join our team! The Senior Manager will work collaboratively with Analytics, Finance, and Paid Media teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investments versus less.

We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The right candidate will have a strong interest in financial modeling and statistics.

The pace and cadence for change at DSS necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed.

The individual should be able to expertly present sophisticated financial concepts in front of senior leadership and influence the direction of growth marketing investment.

This role is open to remote

Responsibilities:

• Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives.
• Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments.
• Lead bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.
• Lead and inspire a hard-working team of analysts responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large.
• Develop automated processes and scaled frameworks that will serve as the baseline to build out cases and value assessments.
• Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy.
• Build and automate statistical models to generate critical insight, form strategy, and influence senior partners.
• Prepare executive reports and contribute to weekly status updates and cross-departmental presentations.
• Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.
• Lead and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.).
• Establish and identify performance marketing goals; define measurable objectives and key results and critical metrics for the business.
• Gain familiarity across all financial planning models for the streaming service.
• Act as the key point of contact within Growth Marketing for any questions regarding planning or financial analysis.
• Develop business case calculations and statistical models to forecast the impact of growth marketing initiatives.
• Communicate and collaborate cross-functional to ensure transparency and alignment.
• Lead proforma as well as post-mortem impact analysis of growth marketing strategies.
• Build strategic decision-making frameworks and develop scripts that help us automate and augment.
• Assist with ad-hoc analysis of customer centricity.
• Develop impactful, compelling presentation materials that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership.
• Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders.

Basic Qualifications:

• Bachelor's degree in Analytics, Statistics, Data Science, Business or a related field or equivalent work experience.
• 10+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics.
• Experience working in a Direct-to-Consumer environment.
• Validated leadership skills, with a successful track record of team building and developing talent.
• Excellent modelling skills with the ability to defend model assumptions.
• Excellent written and verbal communication skills.
• Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues.
• Proven experience with statistical modelling languages (e.g. SQL, R, Python, SAS).
• Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker).
• High level of proficiency with PowerPoint, Keynote and Excel.
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality.
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences.
• Able to maintain both a meticulous attention to detail and a big-picture strategic mentality.

Preferred Qualifications:

• MBA.
• Experience in consulting and / or investment banking.
• Experience with subscription services.

Compensation:

The hiring range for this position in New York, NY and Seattle, Washington is $159,500 to $213,900 per year. The base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built.

About The Walt Disney Company:

The Walt Disney Company is a leading diversified international family entertainment and media enterprise.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to any basis prohibited by federal, state or local law.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.

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